Local v Ubiquitous

Local First, a Grand Rapids. Michigan based organization that encourages sustainable, locally-based economies has made a simple but effective illustration of how money flows if it’s spent at a locally owned business versus a non-local business.

No Escape From McDonalds
Attempting to escape chain restaurants and big box stores in the US can seem like an impossible task. On a recent road trip, artist Stephen Von Worley noticed that they were popping up everywhere, even in the middle of formerly barren landscapes. Curious to see just how rampant this problem had become, Von Worley gathered data showing the exact location of all 13,000 U.S. McDonalds. What resulted was a visualisation that draws a spot on map of the United States – and showed how pervasive the chain really is.


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