SWill Squidoo Kill Your Company’s Shot at (Free) Feel-Good PR on Twitter?
Today Squidoo founder Seth Godin announced that his company would begin launching websites for major companies that collect social buzz–good and bad–from around the Web. In his blog, Godin says that these “conversations” are already happening, so Squidoo is simply going to funnel them into one aggregate spot. That lets any customer or company see what the buzz is around Brand X. But for companies to get on the page and respond, it will cost them money. Is this fair to companies? More importantly, is it good for customers? (Below, one such page for In-and-Out Burger.)
Nine Ways For Luxury Brands To Use Social Media
Rohit Bhagava believes “luxury brands are the IDEAL brands to be using social media and that social networking, microblogging and online content creation represent big opportunities for these brands to really stand out, improve their customer loyalty, drive sales and, in fact, maintain the image they have worked hard to create for their brands.”