Agencies: Mother Goes Regional, RGA Lays Off

The establishment of Mother Productions will extend their NBC creative partnership further. The new arm will have a staff of 12-15, including writers, motion designers, editors, producers and others, and will also draw from the agency’s existing talent pool. It will orchestrate everything from station brand ID and promos to digital efforts and ads, while also creating locally-based content and relationships. “For us, it’s exciting to have a client in 10 of the largest markets across the U.S,” said Andy Deitchman. “We get that much more ingrained in those communities. We’ll explore what the best solutions are to connect across all platforms. Maybe it’s finding a great blogger who lives in that community who becomes an on-air personality. It’s creating things for people to feel more connected to their community.”
andy deitchman
A disgruntled RGA ex-staffer writes: “Unlike most advertising-related copy, this is actually true. It’s not my opinion of what happened, back-of-the-box puffery or an attempt at advertising fan fiction, this crap happened. I hope anyone who stumbles on this site and reads this enjoys it as much as I did living it.”
really giant assholes
Reblog this post [with Zemanta]
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s