Clothing Firm Pirated Itself… And It Worked Great (techdirt.com)
Ads for a Camel of a Different Color Are Back in the Glossies
The Camel logo is back prominently in major glossies, including Rolling Stone, Sports Illustrated and Maxim — but not to advertise cigarettes. R. J. Reynolds is advertising Camel Snus, a tobacco packet that wedges in the upper lip and, unlike chewing tobacco, is promoted as “spitless” because low salt content spares users the unpleasantness of public expectoration. Although snus is popular in Sweden, this is the first time it has been marketed in the United States by a major American tobacco company. Quaker City Mercantile created the campaign.
Wants and Needs for Sale
Fellow final-Fallonite and (apparently) artist Justin Gignac has moved beyond Garbage and acquistive painting to some touchy-feely do-gooding. His first painting idea was called Wants for Sale … the idea being that he and his girlfriend Christine paint things they want and sell them for the actual cost of the item. The works ranged anywhere from $5.85 for a painting of Pinkberry to $2,500 for a painting of Betsey Johnson and Bloomingdales’ iconic Big Brown Bag to represent their desire for a shopping spree in SOHO.
They’ve now expanded on the original idea to give back to those less fortunate, with Needs for Sale. This time they’re painting items such as doors, toys, and even wigs. (Currently there’s only one painting on there though). Justin and Christine are selflessly donating proceeds of each piece to Habitat for Humanity, Toys for Tots, and Locks of Love respectively.
Q: Why didn’t Enfatico work then?
Sorrell: Because it’s an extremely difficult thing to do. And the two prime movers behind it left Dell.
The two prime movers are of course former Dell CMO Mark Jarvis and Casey Jones, Dell’s vp of global marketing.
Second Life slapped with counterfeit suit
A pair of Second Life entrepreneurs are suing the game’s creator, Linden Lab, for allowing other players to sell “knockoffs” of their virtual sex organs, erotic poses, designer clothing, and other trademarked items. Kevin Alderman (known in Second Life as “Stroker Serpentine”) alleges that Linden facilitates and profits from in-game pirates copying his IP-protected line of adult-themed virtual goods. Alderman claims his SexGen branded items and animations are among the most popular virtual products sold within Second Life, making his US trademark a valuable resource to distinguish himself amongst competitors selling alternative methods of bumping ugly online.
Cadbury to launch Dairy Milk record
Cadbury Dairy Milk is following its “eyebrows” spot by launching a single and a music video to celebrate the brand’s conversion to Fair Trade products. The single has been written and produced by Fallon and released under the specially created label Glass and a Half Full Records. It will launch on television on 19 September as a 60-second ad in the form of a music video, which has been directed by Ringan Ledwidge through Rattling Stick.
Fashion brands Burberry and Zara plot online assault
Two of the fashion industry’s biggest names are upping their online investment, with luxury label Burberry set to launch its own social networking site, and high street retailer Zara to go online for the first time. Burberry has created artofthetrench.com as part of a move to deepen its relationship with its customers, create brand advocates and attract new followers. The site will initially feature users sending in pictures of themselves wearing Burberry’s iconic trenchcoat. It will be overseen by Scott Schuman from the influential fashion blog, The Sartorialist. Burberry is currently in the midst of a three-year strategy review, which will result in a greater focus on digital.