Touchscreen: Mac Coffee Table, Razorfish

Mac Coffee Table : Apple has yet to introduce the long speculated MacBook Tablet, but ask any angry engineering or graphic art student,and they’ll tell you the release of one would change their life. Well, a few revolting geeks of Switzerland‘s Cosm!k’ Art Deco Team couldn’t wait any longer and decided to make their own. By fitting a flat screen and an Apple iBook G4 laptop into a coffee table, they’ve created a coffee table jukebox with synched visualizers. It can also play DVDs in the side, or you can pull out the wireless keyboard and mouse and use it as a (somewhat) normal computer. Okay, so it’s not quite the touch tablet, but who knew it was so much fun to watch movies on a coffee table?
mac coffee table
The new Razorfish Touch Framework software is designed to simplify the creation of touch-based advertising experiences that work on multiple Microsoft Windows-based platforms and surfaces including retail kiosks, window displays and mobile devices, said Jonathan Hull, director of Razorfish Emerging Experiences, the team that created it. Razorfish has been demonstrating applications of the Razorfish Touch Framework for more than a year, but only now is offering the software for licensing by its clients.
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Fashion v Brands

Gill Linton opines: “Everyone’s a brand strategist these days, including people in the fashion industry whose core business is to produce fashion shows, generate publicity and create ad campaigns. In which case you’d expect fashion brands to be more distinct from each other, wouldn’t you?”
fashion brands

Clothing Firm Pirated Itself… And It Worked Great (techdirt.com)

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Advertising: Tobacco Makes a Comeback.

Ads for a Camel of a Different Color Are Back in the Glossies
The Camel logo is back prominently in major glossies, including Rolling Stone, Sports Illustrated and Maxim — but not to advertise cigarettes. R. J. Reynolds is advertising Camel Snus, a tobacco packet that wedges in the upper lip and, unlike chewing tobacco, is promoted as “spitless” because low salt content spares users the unpleasantness of public expectoration. Although snus is popular in Sweden, this is the first time it has been marketed in the United States by a major American tobacco company. Quaker City Mercantile created the campaign.

camel snus

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Crowdsourcing: Rocco DiSpirito, King of Shaves

Twitter and Facebook are helping Rocco DiSpirito write his new cookbook. The media-savvy chef is turning to the social networks to help decide which dishes he should include in his new book, devoted to healthy versions of popular dishes. He’s asking fans directly for their opinions, like in this recent query: “How important is pulled pork and chocolate chip cookies to you for inclusion in my healthy food makeover cookbook?” Tweets and posts with suggestions came flowing back (with a strong pro-pork sentiment on Facebook).
rocco-dispirito
King of Shaves is launching a £1m TV ad this week, following a three-month fundraising campaign. In June, founder Will King asked 5,000 consumers to each lend the company £1,000, with the aim of raising £5m. The TV ad, featuring Charles Darwin and a monkey, will promote the brand’s Azor razor. The campaign uses the tagline ‘Shaveolution’.
will king of shaves
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Justin Gignac’s Wants and Needs

Wants and Needs for Sale
Fellow final-Fallonite and (apparently) artist Justin Gignac has moved beyond Garbage and acquistive painting to some touchy-feely do-gooding. His first painting idea was called Wants for Sale … the idea being that he and his girlfriend Christine paint things they want and sell them for the actual cost of the item. The works ranged anywhere from $5.85 for a painting of Pinkberry to $2,500 for a painting of Betsey Johnson and Bloomingdales’ iconic Big Brown Bag to represent their desire for a shopping spree in SOHO.

justin_gignac_wants_for_sale

They’ve now expanded on the original idea to give back to those less fortunate, with Needs for Sale. This time they’re painting items such as doors, toys, and even wigs. (Currently there’s only one painting on there though). Justin and Christine are selflessly donating proceeds of each piece to Habitat for Humanity, Toys for Tots, and Locks of Love respectively.

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Sir Martin vs Enfatico

I took no pleasure in the news that Enfatico “failed”. (Enfatico, for some reason attracted a slew of detractors). I am not even sure of the status of the company (“folded in” … but how?) The website is still up, but the last blog entry is June 9th. I am a firm believer in a holistic approach to marketing, and I think that Enfatico was more a victim of circumstance than of hubris. Sir Martin has his own take on matters…
enfatico
During an interview with Forbes India, WPP‘s Martin Sorrell was asked a number of questions about Enfatico and why it didn’t work. His responses were pretty finger-pointy, especially when he was asked about the one-off agency’s demise:
Q: Why didn’t Enfatico work then?
Sorrell: Because it’s an extremely difficult thing to do. And the two prime movers behind it left Dell.
The two prime movers are of course former Dell CMO Mark Jarvis and Casey Jones, Dell’s vp of global marketing.
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Metaverse: Virtual World vs Real Goods, Second Life vs Counterfeit

An interesting juxtaposition in the metaverse today. Real-life goods are being showcased in Roiworld (nothing new there … American Apparel did this in 2006) … and at the same time a virtual Chinatown has grown up in Second Life … and resident Stroker Serpentine is suing the Lindens for allowing copyright infringement.
Norma Kamali is marketing her Wal-Mart collection through Roiworld.com, a virtual space where users can try on Kamali’s clothes on their avatars and click through to purchase them. The Web site owned by Lifetime says it’s a first for the company, and it’s one of the few cases in which retailers are using virtual worlds to sell real-life goods.
roiworld karen namali

Second Life slapped with counterfeit suit
A pair of Second Life entrepreneurs are suing the game’s creator, Linden Lab, for allowing other players to sell “knockoffs” of their virtual sex organs, erotic poses, designer clothing, and other trademarked items. Kevin Alderman (known in Second Life as “Stroker Serpentine”) alleges that Linden facilitates and profits from in-game pirates copying his IP-protected line of adult-themed virtual goods. Alderman claims his SexGen branded items and animations are among the most popular virtual products sold within Second Life, making his US trademark a valuable resource to distinguish himself amongst competitors selling alternative methods of bumping ugly online.

second life chinatown

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Cadbury Goes Pop

Cadbury to launch Dairy Milk record
Cadbury Dairy Milk is following its “eyebrows” spot by launching a single and a music video to celebrate the brand’s conversion to Fair Trade products. The single has been written and produced by Fallon and released under the specially created label Glass and a Half Full Records. It will launch on television on 19 September as a 60-second ad in the form of a music video, which has been directed by Ringan Ledwidge through Rattling Stick.

cadbury dairy milk

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Burberry and Zara plan Online Assault

Fashion brands Burberry and Zara plot online assault
Two of the fashion industry’s biggest names are upping their online investment, with luxury label Burberry set to launch its own social networking site, and high street retailer Zara to go online for the first time. Burberry has created artofthetrench.com as part of a move to deepen its relationship with its customers, create brand advocates and attract new followers. The site will initially feature users sending in pictures of themselves wearing Burberry’s iconic trenchcoat. It will be overseen by Scott Schuman from the influential fashion blog, The Sartorialist. Burberry is currently in the midst of a three-year strategy review, which will result in a greater focus on digital.

Burberry zara online

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