KFC’s Colonel Sanders and the UN
Apparently, if you dress like Kentucky Fried Chicken‘s Col. Sanders, you can get in anywhere. An actor wearing “the fast food icon’s familiar white suit and black bow tie” was able to “gain access to the restricted areas” of the U.N. headquarters in New York and even meet Ali Treki, president of the U.N. General Assembly. KFC is “lobbying” the U.N. for “the fictional Grilled Nation to be accepted as a member state” as part of its campaign promoting its new menu. Officials attributed the fake Sanders gaining so much access to a “lapse in security.”
Meteorite stunt goes down in flames
A publicity campaign involving a hoax meteorite in Latvia has backfired spectacularly with the Swedish telecoms company behind the stunt losing a government contract. Tele2 has admitted that it staged a meteorite crash in the Latvian countryside, resulting in a 10-metre wide crater. Emergency services attended the scene followed by scientists, who quickly identified that the meteorite was a hoax.
It seems that Agencyspy is never in short supply of TBWA
drama lately. As an addendum to this morning’s news of Jason Nichols and (possibly) Joe Shands’ exits, the latest scoop from Chiat LA-la-land is that Lee Clow himself is now stepping in to sort out the Nissan
/Infiniti account, leaving GCD Kerry Feuerman “relegated to retail style ads for Nissan” according to tipsters. AgencySpy is hearing that Clow is intent on “cleaning up the lackluster work of the GCD and mass exodus of top Nissan creatives because of lack of confidence.”
A special edition of Playboy
, celebrating 20 years of The Simpsons
, goes on sale today featuring Marge Simpson
on the cover, the first time the magazine has featured an animated character as a centrefold. The Playboy cover illustration is designed to emulate a famous cover from 1971, while the feature inside takes the familiar form of standard centrefold images. There is also a “handwritten” resume in which Marge lists her turn-ons as “enough saucers for your cups”, while “men who work out regularly and take care of their bodies” are included in her turn-offs.
Marge Simpson is on the cover of Playboy next month (tvsquad.com)
Marge Simpson bares all for Playboy (network.nationalpost.com)
Marge Simpson on the Cover of Playboy (manolith.com)
Marge Simpson graces Playboy cover (cnn.com)
Marge Simpson Poses For Playboy (entertainment.slashdot.org)
Marge gracing Playboy mag cover (news.bbc.co.uk)
Playboy’s newest cover girl: Marge Simpson (inquisitr.com)
The Simpsons: The Great Wife Hope (tvsquad.com)
Marge Simpson Shows Her Ta-Tas In ‘Playboy’ Magazine (pinkisthenewblog.com)
Marge Simpson In Playboy (mediabistro.com)
Marge Simpson, Playboy Centerfold? (takepart.com)
You’ll Never Guess Who’s Going To Be On The Cover Of Playboy Next Month!! (perezhilton.com)
Stephen King’s Treasure Hunt
Stephen King’s latest epic is not due to be released until 10 November, but his UK publisher Hodder & Stoughton working with Unity London has launched what it describes as the biggest ever game of literary hide-and-seek. This enables hardcore horror fans to get their hands on it early… as long as they don’t mind a bit of interweb and real world treasure hunting. The 335,114 word novel has been broken down into 5,196 pieces, and, using clues given on the homepage participants are encouraged to hunt them down and deliver them back to the site. These extracts have been scattered across hundreds of websites and locations throughout the UK, including fan, horror, thriller and lifestyle websites. As pieces are found they will appear on http://www.stephenking.co.uk enabling fans to move them around and link them together, gradually forming bigger sections of the book.
The Kindle may not necessarily be the e-reader to bring the technology into the mainstream. That said, publishers seem increasingly certain that the print medium may be in jeopardy, and so many are already experimenting with new multimedia technological enhancements, including FLIPS and Vooks
The integrated campaign for rum brand Kraken from Brooklyn
-based agency Dead As We Know It includes these web films that bring viewers face to beak with the rum’s legendary namesake. The campaign also includes a web site, book and print components.
ABSOLUT Vodka Goes Logoless for a New Campaign
ABSOLUT is going with the ever popular brandless branding for a new limited edition series of bottles. The Swedish vodka maker is going nearly labelless for new campaign against sexual prejudice. The bottles maintain their signature shape, with only a tiny removable sticker at the bottom to identifying alcohol content and volume.
Absolut is one of the brands that some people think better understands the concept of branded content, and this new site for their “Rock edition” vodka bottle, called “You’re with the band”, is another proof of that: a documentary made by Danny Clinch on how’s the life of a rock band such as Wolfmother (site by Great Works)
Newcastle Brown Ale to move oot of Toon
In the same year that Newcastle United FC lost its top flight status, the Geordie Nation has suffered another blow with the announcement that the production of Newcastle Brown Ale is moving away from Tyneside after 82 years. Heineken, the Dutch brewer and owner of the iconic brew — affectionately nicknamed Dog — is shifting operations from Gateshead to the John Smith’s brewery in Tadcaster, North Yorkshire, as part of a cost-cutting exercise that will save between £13-£14m. While the brand is synonymous with Tyneside, sales in the US now eclipse those in the UK. Exports of the distinctive 550ml bottles with the blue star logo account for about 105m pints a year, while around 55m pints are sold in the UK.
Kellogg’s to laser-brand individual Corn Flakes in fight against fakes
Kellogg’s is to start branding individual Corn Flakes with the company logo in a bid to protect against imitation products. The food giant plans to burn the Kellogg’s signature on to individual flakes using a laser and will then insert a proportion of these branded flakes into each box. If the system proves successful, it could be used on Kellogg’s other cereal products, including Frosties, Special K and Crunchy Nut.
“No one really grasps how dysfunctional Microsoft has become,” the source continues. “Yes Microsoft did spend half a billion dollars for, as near as anyone can tell, absolutely nothing [ie, Danger]. Not exactly the first time. Asserting that it’s a ridiculous supposition is in no way disproving it.”
On Nov. 9, Germans will celebrate the 20th anniversary of the fall of the Berlin Wall, and many of them will be raising a glass of the country’s most popular sparkling wine, Rotkaeppchen, as they toast the achievements of 1989. The name means Little Red Riding Hood, and the brand is one of many former German Democratic Republic products that have survived and thrived in a unified Germany, helped along by a wave of nostalgia — or “ostalgie” — for all things associated with its communist past, but maintained in the long term by good old-fashioned capitalist marketing principles.
Regretsy catalogs some of the worst pieces to found on Etsy.com, the online marketplace for would-be craft mavens. Etsy has created an online marketplace for crafty geniuses–small-time makers of beautiful objects who’d otherwise remain unknown. But not everything on Etsy is great. Not by a long-shot. And that’s why there’s Regretsy. Tagline: “Handmade? Looks like you made it with your feet.” Here’s just three of the gems they dug up, and their comments, in italics.
The 2010 Census is expected to find that 309 million people live in the United States
. But one person will be missing: the average American. “The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age
white paper. “The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.” The message to marketers is clear: No single demographic, or even handful of demographics, neatly defines the nation. There is no such thing as “the American consumer.”
Young adults in their late teens and early 20s report the highest levels of happiness among all Americans, while their counterparts in their 50s and 80s are the least content, according an analysis of more than 600,000 Gallup-Healthways Well-Being Index interviews from 2008 and 2009. The research, which examined study participants’ answers to a series of questions about how often the feel happy, experience enjoyment, smile and laugh, found that while highest in early adulthood, happiness drops among Americans in their 30s and 40s, and – in particular – among those in their 50s. It then rises among Americans in their 60s, drops among those in their late 70s and 80s, and then rises again among those older than 90.
Baby Boomer Entrepreneurs Hot (myventurepad.com)
Tall people are happy (marginalrevolution.com)
Study finds people residing in poor communities not benefiting from recent drop in colorectal cancer (scienceblog.com)
Women, Boomers, and Growing a Careforce Through Healthcare Reform (healthcommentary.org)