Automotive: Saab Changes Perspective, Ford Movement Brings Leads

Saab – Change Perspective
This is kind of cute.

saab change perspective

Fiesta Movement Reaps 50K Potential Buyers on $0 Ad Budget
Ford evangelist Scott Monty‘s sent AdRants some stats on the progress of Ford’s Fiesta Movement, whereby 100 social “agents” drive around the country in Euro-spec Fiestas and complete appealing monthly missions related to volunteerism, adventure, style and design. According to Monty, brand awareness for the Fiesta has riven to the equivalent of models that have been on the market for two to three years.

Ford’s Fiesta Movement – Brand Ambassadors (viralblog.com)

Ford Fiesta Movement: Can Social Media Sell Cars? (mashable.com)

Ford’s Social Media Strategy – OMMA Keynote (viralblog.com)

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