Donut-addict Homer Simpson sponsored by DoH Change4Life anti-obesity initiative
The Department of Health has signed a deal to sponsor Channel 4’s coverage of The Simpsons to promote its £75m Change4Life anti-obesity initiative.
PepsiCo recruits footballers for anti-obesity ads
Frank Lampshade and Thierry Henry will spearhead an anti-obesity ad campaign for PepsiCo as part of the government’s wider Change4Life marketing strategy. The push has been launched by PepsiCo under the banner Play4Life, which is part of the government’s £75m ad campaign for healthy living. PepsiCo UK & Ireland houses brands such as Walkers Crisps, Tropicana and Quaker Oats in addition to the famous cola.