Viral: Longevity, Awards

# This kind of viral activity is only possible when there is repeat viewing. That means there’s something about these videos that make people want to watch again and again.
# They have a sense whimsy. “All of these are ‘feel good’ spots that are fun and don’t take themselves too seriously,”. They provide an escape.
# They all contain the bit of “how’d they do that?” and “is it real?” that many successful viral videos seem to employ.
# And finally, he notes, “Most of these have a deep musical connection, which definitely contributes positive associations. Just look at Apple’s iPod ads for this.”


Virals Recognized With Their Own Festival.
No longer relegated to living on YouTube, virals have become mainstream and need their due. So goes the thinking behind the second annual Viral Film Festival. The brainchild of French buzz agency Vanksen, the competition seeks to recognize the impact that virals have had in pop culture by giving them a home. The awards will cover the most outrageous clips in eight different categories, including user-generated, music and non-profit.

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