Sugary/ Caffeinated Drink Bans: Tesco, Vitaminwater

Tesco has put up posters in one of its stores advising staff not to sell schoolchildren energy drinks containing caffeine, at the request of a local school. The Cardinal Newman School in Hove, East Sussex said it believed the drinks impaired pupils’ ability to concentrate in class and behave. Tesco said there was no law banning the sale of caffeine drinks but that it was co-operating with the store. A local newsagent has also agreed not to sell the drinks.
Three poster ads and a leaflet extolling the nutritional benefits of the Vitaminwater range have been banned by the Advertising Standards Authority. The ads attracted three complaints from people who felt various health benefits were misleadingly attributed to the range and implied that the drinks could be substituted for one of your five-a-day vegetables.
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