Books: Stephen King’s Treasure Hunt, Publishers’ Digital Aspirations

Stephen King’s Treasure Hunt
Stephen King’s latest epic is not due to be released until 10 November, but his UK publisher Hodder & Stoughton working with Unity London has launched what it describes as the biggest ever game of literary hide-and-seek. This enables hardcore horror fans to get their hands on it early… as long as they don’t mind a bit of interweb and real world treasure hunting. The 335,114 word novel has been broken down into 5,196 pieces, and, using clues given on the homepage participants are encouraged to hunt them down and deliver them back to the site. These extracts have been scattered across hundreds of websites and locations throughout the UK, including fan, horror, thriller and lifestyle websites. As pieces are found they will appear on http://www.stephenking.co.uk enabling fans to move them around and link them together, gradually forming bigger sections of the book.

stephen king under the dome

The Kindle may not necessarily be the e-reader to bring the technology into the mainstream. That said, publishers seem increasingly certain that the print medium may be in jeopardy, and so many are already experimenting with new multimedia technological enhancements, including FLIPS and Vooks
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