3DTV: Courvoisier, The Queen

Courvoisier is to become the first brand to run 3D TV advertising in the UK. The spot, which will air during Channel 4‘s ‘3D Week’ next month, will be shown during several shows, including The Queen In 3D and The Greatest Ever 3D Moments. Channel 4’s ‘3D Week’ is sponsored by Sainsbury’s, which will distribute 3D specs in its stores but will not run any 3D TV ads.
Channel 4 is hosting a week of 3D programming and advertising starting with ‘The Paul O’Grady Show‘ followed by ‘The Queen in 3D’ at 9pm. O’Grady’s show will appear in three dimensions at points during the programme, while the Queen documentary features a 3D colour newsreel of Elizabeth II, created over 50 years ago during her Coronation year and shot by cameramen Bob Angell and Arthur Wooster.

Possibly related:

3D Queen footage to be screened (news.bbc.co.uk)
UK Channel 4 set to throw some 3D programming our way (engadget.com)
Does 3D TV leave you feeling a bit flat? (guardian.co.uk)

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    Media Owner Ads: MTV vs Dunkin, ESPN vs Toshiba

    Seemingly, Comedy Central has recognized that their demo is not too likely to stick around through a commercial break, opting to fast forward through the ads or take a Twitter break instead. In fact, many young viewers only watch television commercials when someone sends them a YouTube link to one. Turning the traditional 30-second spot on its head, the titular Michaels (comedians Michael Ian Black and Michael Showalter) of Michael & Michael Have Issues perform sketch ads for brands such as Palm, Dunkin Donuts, and Klondike during what would normally be commercial breaks.
    michael and michael
    To help sell Toshiba TV sets and laptops, ESPN worked with the Japanese company to create advertising that illustrates specifically how ESPN fans could use those products. The ESPN-centric campaign represents “one of our efforts to reach sports fans while they are watching their favorite team in the living room or if they are on a laptop trying to check fantasy scores,” said Eddie Temistokle, manager-corporate communications, Toshiba America. “We really want to engage the whole fan base.”
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    Online Video: Stats

    An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the medium to grow in the coming years, according to a survey by TurnHere.

    Online Video’s Biggest Category: Consumer Packaged Goods
    Who knew online video would become so proficient at selling soap? In a down year overall for online advertising, video actually grew 41% in 2009, according to eMarketer, in no small part because the consumer-package-goods category doubled down on the medium and became the largest category in online video in 2009.

    Metaverse: Second Life Corporate, Twinity’s Berlin Wall

    Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods – especially products based on business collaboration needs. The new corporate option, “Second Life Enterprise,” will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general.
    second life business

    Twinity – The Berlin Wall
    To commemorate the 20th anniversary of the fall of the Berlin Wall, Twinity has reconstructed a true-to-scale section of the wall in virtual Berlin.

    berlin twinity


    Linden Lab unveils Sadville: Enterprise Edition (theregister.co.uk)

    Second Life Virtual Meetings (ecombizcenter.blogspot.com)

    Second Life Goes Behind The Firewall (readwriteweb.com)

    Fall of the Berlin Wall: 20th anniversary celebrations (guardian.co.uk)

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    2010: Trends, Ideas

    Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art
    As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental. From the economy’s influence on the burgeoning “do-it-yourself” culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit (via MarketingCharts) have put together the following list of top digital marketing trends they believe will play out in the year ahead.

    2010 countdown

    2010: The Year of the Good Idea

    Judy Franks believes that if the industry can begin to look at the media landscape as a whole and less at its parts, and understand the ways in which it is changing, 2010 can still be the “year of the good idea.”

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