Month: December 2009
Merry Christmas!
Here’s my (second) favourite Christmas story …
“One Christmas was so much like another, in those years around the sea-town corner now and out of all sound except the distant speaking of the voices I sometimes hear a moment before sleep, that I can never remember whether it snowed for six days and six nights when I was twelve or whether it snowed for twelve days and twelve nights when I was six…”
Future: Magazines, Agencies
Exploring the Ruins of Friendster
Exploring The Ruins Of Friendster
A recent Onion spoof highlights a fictional discovery of the ruins of the “Friendster Civilization.” An “Internet anthropologist” is seen describing a once-vibrant culture that seems to have vanished overnight. It’s a funny but interesting way to examine how we represent ourselves, and how future generations may see us (if having to decipher our culture based on social media profiles).
Top 10s
Social Media: Saatchi’s Screw Up
Virtue v Vice
Recession: Unbranded Couch-Potatoism …
Recession Intensifies ‘Couch Potatoism’ as TV, Internet Converge
Some 26% more Americans chose TV as their favorite type of media than they did last year, according to a new study by Deloitte, which lends credence to the theory that the recession has intensified America’s love for television. The study revealed that more than 70% of respondents ranked TV among their top-three favorite media activities; 34% placed it at the top of the list. TV also snared more than double the numbers of the second most popular media choice, the internet, which came in at 14%, according to MediaBuyerPlanner.
Digital Out Of Home: Delta and Digitas
How Delta Microtargets Business Travelers
When Delta Airlines wanted to reach business travelers just in the New York area last spring, it decided to test the idea of microtargeting with place-based media. So it teamed up with out-of-home vertical SeeSaw Networks to create multiple 15-second spots customized to a wide array of venues across five different digital out-of-home vendors.