Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Having christened their share of Internet phenoms, the good folks at Catchword decided to looked back to identify the 10 biggest dot-com naming trends—and their best and worst examples.
A report this month from the US Bureau of Labor Statistics (BLS) predicts that department stores, newspaper publishing and the postal service are among the top 10 industries in the US headed for extinction, while management, scientific and technical consulting, employment services, full-service restaurants and a range of healthcare-related service industries will experience the most wage and salary employment growth by 2018.
Here’s my (second) favourite Christmas story …
“One Christmas was so much like another, in those years around the sea-town corner now and out of all sound except the distant speaking of the voices I sometimes hear a moment before sleep, that I can never remember whether it snowed for six days and six nights when I was twelve or whether it snowed for twelve days and twelve nights when I was six…”
Exploring The Ruins Of Friendster
A recent Onion spoof highlights a fictional discovery of the ruins of the “Friendster Civilization.” An “Internet anthropologist” is seen describing a once-vibrant culture that seems to have vanished overnight. It’s a funny but interesting way to examine how we represent ourselves, and how future generations may see us (if having to decipher our culture based on social media profiles).
“Toyota’s now disastrous foray into social media offers a demonstration of what skills an agency needs to play in that space. It’s now obvious that PR expertise is not an optional extra that ad agencies having a bit of a dabble in social media can do without. Although advertising has always had the potential to be controversial, for social media that possibility grows exponentially and that risk needs to be controlled. And as Saatchi & Saatchi has demonstrated, it now goes without saying that you actually need to understand social media before you start. You can’t start learning on the client’s time.”
I won’t bore you with the details, as the above post is very detailed … and this graphic is very telling …
There have been a few comments flying around to the effect that “any publicity is good publicity” – a notion I reject. Toyota doesn’t have an awareness problem … but it may have a perception problem. Something like this can only have a negative impact on the latter.
In mitigation, at least Australia is a small-ish territory (Pop. 22MM) , and I don’t think many of Toyota’s prospects will have been exposed to this (in Australia or elsewhere) … except us social media nerds that is …