Google has become the world’s second-most valuable brand, just behind Wal-Mart, having ousted Coca-Cola from the No. 2 spot, according to analysts Brand Finance. Google jumped from No. 5 last year to No. 2 in this year’s Brand Finance evaluation.
Coca-Cola lost to Google, falling to the No. 3 spot, in part because the soft drink is not as powerful in developing countries as it used to be, writes Metro. “Coke is on a long term decline unless it can reinvent itself,” David Haigh, chief executive of Brand Finance, says.Wal-Mart has a brand value of $41.4 billion, followed by Google with $36.2 billion and Coca-Cola with $34.8 billion, writes MediaBuyerPlanner.
Will Coca Cola ever be toppled? (blogs.msdn.com)
Burger King To Partner With Starbucks’ (BKC, SBUX, MCD) (benzinga.com)
Burger King Revamps Coffee, Eyes Menu Rehab (abcnews.go.com)
Seattle’s Best Coffee Coming to Burger King (friendseat.com)
Burger King to team up with Seattle’s Best (money.cnn.com)
Starbucks’ Seattle’s Best Coffee brand partners with Burger King (seattletimes.nwsource.com)
Burger King to start offering Seattle’s Best Coffee drinks (seattletimes.nwsource.com)
Burger King revamps coffee, eyes menu rehab (sfgate.com)
New Burger King Menu Features Starbucks Coffee, More Breakfast Options (huffingtonpost.com)