iPad Kerfuffle

Apple announced this morning that it sold more than 300,000 iPads on opening day. The comprehensive number includes pre-order pickups, deliveries to channel partners and walk-in sales at Apple Stores. Additionally, customers went home and downloaded more than 1,000,000 apps (oh, it’s on) and 250,000 ebooks.
The underlying problems, things like the lack of multitasking, expandability, the anemic iBookstore selection–all that stuff has been covered in the initial reviews. It’s something else entirely to actually have an Apple iPad in your hands, playing with it–you’ll discover quirks that only come from use, and the Internet community has been very vocal about them.
Here are some examples of the ways our Most Innovative Companies are taking advantage of Apple’s new tablet.
Even though the iPad looks like an iPhone built for the supersize inhabitants of Pandora, its ambitions are as much about shrinking our laptops as about stretching our smartphones. Yes, the iPad is designed for reading, gaming, and media consumption. But it also represents an ambitious rethinking of how we use computers. No more files and folders, physical keyboards and mouses. Instead, the iPad offers a streamlined yet powerful intuitive experience that’s psychically in tune with our mobile, attention-challenged, super-connected new century. Instant-on power. Lightning-fast multitouch response. Native applications downloaded from a single source that simplifies purchases, organizes updates, and ensures security. Apple has even developed a custom chip, the A4, that both powers the machine and helps extend its battery life to 10 hours. The iPad’s price puts it in the zone of high-end netbooks: $500 for a basic 16-gig, Wi-Fi-only model.
Before the iPad was launched, most of the information we had about the device was provided by Apple and a few trusted partners. With it now in stores, consumers and business can see for themselves what there is to like about it – and what is missing. For the most part, marketers’ business case for the iPad – eventual large scale adoption because of the Apple name, the promise of iPad apps etc – appears to hold true, according to the numerous reviews that ran this weekend. That said, there are some missing features and functionality with the iPad that should give marketers pause.
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