Brand Collaborations: Coke/ Emeco, Special K/ M&S

On the eve of the world’s biggest furniture fair, two classic brands — Coca Cola and Emeco, manufacturers of the iconic 106 aluminum Navy chair — are announcing the rainbow-hued progeny of their new collaboration. Each new Emeco 111 Navy Chair is made of 111 recycled plastic bottles. Over the course of a year, Emeco estimates it will process more than three million PET bottles to produce the product, which will be sold for $230 at Design Within Reach. Designed in 1944 for the U.S. Navy, the original Emeco chair takes 77 steps to produce and includes a process that alters the aluminum’s molecular structure so that it’s three times harder than steel. The new chair won’t be quite so tough, but will provide a way for PET to be up-cyed. Each chair will contain a mix of 60% PET and a combination of other materials, including pigment and glass fiber for strength.

Special K to sell red dress through M&S deal
Kellogg is to make a red dress shown in TV ads for its Special K cereal available for the public to buy for the first time. It has signed a deal with Marks & Spencer, which will sell the garment online and in participating stores from next month, priced £19.50. The three-in-one beach dress, which is also available in four other colours, can be worn as a halter-neck or strapless dress, or as a skirt.

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