Facebook’s privacy crisis likely hasn’t done the company much lasting damage, according to reports suggesting that the site is still adding users and increasing traffic. Yet only Facebook has access to account-deletion data, so it’s hard for outsiders to say how much harm the privacy scandal has really done, notes Caroline McCarthy.
Facebook to put privacy changes to US Congress
Politicians have been among the most vocal critics of Facebook’s privacy changes, which have seen an increasing amount of personal information shared with friends on the site by default. Four US Senators wrote to Mark Zuckerberg, Facebook’s founder and chief executive, calling for “guidelines to be established for social networking sites..on how information can be shared or disseminated to third parties”.
After months of complaints on Facebook’s gung-ho attitude to its user’s private data, Mark Zuckerberg has relented. Facebook will streamline its privacy settings. But did Zuckerberg really do an about-face on privacy or not? Mark Zuckerberg’s confessional letter appeared today on the Washington Post’s Web site, and its headline suggests a no-nonsense piece of writing: “From Facebook, answering privacy concerns with new settings.” Straight away this sounds promising–Facebook is aware that people are concerned about how Facebook is exposing their information, and is acting on it.
Three Reasons Why a Brand Should Think About Pulling the Plug on Facebook
Facebook has been staring down privacy challenges, user revolts and even legal onslaughts almost since its inception. With the social network’s membership heading for the 500 million mark, it would be inconceivable for a marketer that has painstakingly built its Facebook page to abandon it over yet another outcry over its privacy practices.
The National pops up …
In-demand indie band the National helped build buzz for the release of their fifth album, High Violet, by taking a page from the pop-up retail playbook (WSJ.com 5.8.10). For five nights starting the day of their new album’s release, the Brooklyn band and various artsy pals took over a previously vacant storefront on East Fourth Street, redubbing it the High Violet Annex. The 150-person capacity space was transformed into a free-flowing event featuring rotating live music performances, art exhibits and movie screenings. Details of just what was going down in the space on any given night were purposely kept scarce to maximize the need-to-be-there factor and build up word-of-mouth buzz.
Hit the road
The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world’s main cities.
It’s on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team..
Tom Tom has introduced a new feature letting users customizing their GPS device with some voices from Star Wars characters:
Foursquare Lands New Partnership With Starbucks
Starbucks is partnering with location-based social network Foursquare to offer discounts to its most loyal customers, Mashable reports. The “mayor” of each Starbucks location — the person who has checked-in there on Foursquare the most — is entitled to $1 off of any Frappuccino. It’s a one-time offer, lasting only for the next month, but Foursquare says it is confident that it will continue working with Starbucks on more offers in the future.
, the UK’s number one selling cognac, is to become the first sponsor of More4’s The Daily Show
. The deal, brokered by ZenithOptimedia, forms part of a £15m investment in Courvoisier in the UK this year by its owner Maxxium. It will comprise a series of idents screened from 2 June for a whole year, aimed at promoting Courvoisier as a mixable and versatile drink for cocktails and punch. The move follows its 3D advertising campaign on Channel 4