Facebook to put privacy changes to US Congress
Politicians have been among the most vocal critics of Facebook’s privacy changes, which have seen an increasing amount of personal information shared with friends on the site by default. Four US Senators wrote to Mark Zuckerberg, Facebook’s founder and chief executive, calling for “guidelines to be established for social networking sites..on how information can be shared or disseminated to third parties”.
Month: May 2010
Experiential: The National Pop Up
The National pops up …
In-demand indie band the National helped build buzz for the release of their fifth album, High Violet, by taking a page from the pop-up retail playbook (WSJ.com 5.8.10). For five nights starting the day of their new album’s release, the Brooklyn band and various artsy pals took over a previously vacant storefront on East Fourth Street, redubbing it the High Violet Annex. The 150-person capacity space was transformed into a free-flowing event featuring rotating live music performances, art exhibits and movie screenings. Details of just what was going down in the space on any given night were purposely kept scarce to maximize the need-to-be-there factor and build up word-of-mouth buzz.
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- The National and Other Music present the High Violet Annex in May (timeoutny.com)
- The National: High Violet, CD review (telegraph.co.uk)
- High Violet by the National | CD review (guardian.co.uk)
- This was the worst week for album sales since 1991. Is this why indie bands ‘chart’ in the top 10? (altreport.hipsterrunoff.com)
- Phillyist Playlist Giveaway: The National at Factory (phillyist.com)
- The National: High Violet Out 5/11 (jambase.com)
- CD Review: The National, “High Violet” (popdose.com)
- The National Preview New Songs in Brooklyn (idiomag.com)
- The National’s High Violet Annex opens this week (here is part of the schedule) (brooklynvegan.com)
- New York Times Streams Full-Length Album: The National’s “High Violet” (mashable.com)
Road Warriors: A-Team v Google Earth, Darth Vader v Tom Tom
Hit the road
The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world’s main cities.
It’s on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team..
Partnerships: Foursquare v Starbucks, Courvoisier v Daily Show
Foursquare Lands New Partnership With Starbucks
Starbucks is partnering with location-based social network Foursquare to offer discounts to its most loyal customers, Mashable reports. The “mayor” of each Starbucks location — the person who has checked-in there on Foursquare the most — is entitled to $1 off of any Frappuccino. It’s a one-time offer, lasting only for the next month, but Foursquare says it is confident that it will continue working with Starbucks on more offers in the future.
links for 2010-05-11
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British consumers are planning to boycott BP products in response to the oil spill in the Gulf of Mexico, which is threatening local wildlife and habitat. The energy company's brand reputation has been hit hard following the spill. A survey carried out for Marketing by Lightspeed Research showed that 15% of consumers intend to stop buying BP products in the aftermath of what US president Barack Obama called 'a massive and unprecedented environmental disaster'.
Inspiration: Innovation, Integration
links for 2010-05-07
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Facebook is preparing to launch location-based status updates for its users. But the social network is also planning to offer it to marketers, including McDonald's.
As early as this month, the social-networking site will give users the ability to post their location within a status update. McDonald's, through digital agency Tribal DDB, Chicago, is building an app with Facebook would allow users to check in at one of its restaurants and have a featured product appear in the post, such as an Angus Quarter Pounder, say executives close to the deal.
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Since the iPad went on sale a month ago, Apple has sold 1 million units, and users have downloaded an average of 12 apps per device, choosing from 5,000 available apps.
Apple did not sell 1 million iPods until a year-and-a-half after its release, and it took two-and-a-half months to sell a million iPhone units.
Happy News for Magazines
The numbers may portend good things for the magazine publishing industry. Zinio, a company that offers digital versions of print magazines, says that its Magazine Newsstand and Reader was the No. 1 free news app downloaded by iPad owners, writes MediaPost. (via MediaBuyerPlanner).