Twitter: Inside Scoop, Public Mood, Debt Collectors

Ted Linhart, vice president of program research for USA Network, is better known as @TedOnTV to his 2,900-plus Twitter followers. While USA has its own official Twitter feed — which it uses for more traditional promotion of its shows — Linhart uses @TedOnTV to give fans the “inside baseball” perspective on programming decisions, answer their questions, dole out scoops from upcoming episodes and comment on ratings. SmartBrief editor Liz DeHoff caught up with Linhart to talk about USA’s use of social media.


Using Twitter Data To Track Public Mood
Extracted words from Twitter streams were evaluated by a mood-rating system called Affective Norms for English Words (ANEW). ANEW determines the positive or negative tone of the word and assigns it a mood score. For example, positive words like “love” and “paradise” indicate happiness while “funeral” and “suicide” are negative. Through filtering the tweets by geographic location the scientists rendered a infographic-style video, where viewers can monitor each state’s hour-to-hour trend of moods.

Who Else is Reading Your Tweets?
Social media is becoming a treasure trove for the most unlikely of data hunters – divorce attorneys, health insurance companies and now debt collectors. Yes, debt collectors have begun using social networking sites to gather information about their targets.

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