Online Shoppers Skip Middleman During Fashion Week
Burberry, the British design house, will not only stream its women’s runway show live from London, but also will allow anyone with a computer and a credit card to order the merchandise as models strut in it.
Related articles
- Burberry to Sell Even More Straight Off the Runway for Spring 2011 (fashionologie.com)
- Burberry’s ‘retail theater’ brings fashion week to the customer (catwalkqueen.tv)
- Burberry’s conquest of cyber space (fashion.telegraph.co.uk)
- Burberry: Runway to Checkout (runway.blogs.nytimes.com)
