AdZookie: Paint My House!

I was intrigued by AdZookie‘s marketing idea, promoting themselves with unique spectacular billboards … and reaching out to their small business target at the same time. Says AdZookie: “We’re looking for houses to paint. In fact, paint is an understatement. We’re looking for homes to turn into billboards.”

It definitely speaks to the times that the incentive is mortgage repayment …

Here’s their blurb:Adzookie is a FREE mobile advertising network. If you have a website and want to increase your visibilty we can help. We place free advertisements for your business where ads get noticed the most … on smartphones.”

Their website is here.

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Ambient: Kit Kat

Kit Kat | Street Posters Chair
Reforçando o conceito “Have a Break” da marca de chocolate Kit Kat, a JWT de Auckland criou alguns pôsteres interativos que foram colocados estrategicamente na entrada de parques e praças onde as pessoas podiam destacar os pedaços e montar uma cadeira em estilo flat-pack para curtir os shows de música com mais conforto.

KitKat: Chair Street Posters (ibelieveinadv.com)
Photos of 100+ different flavors of Kit Kat (boingboing.net)
The Kit Kat Chair Poster Project by JWT NZ (theworldison.blogspot.com)

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Burger King’s Football Sponsorship

At first glance, Getafe’s new football kit is seemingly normal, even dull…
getafe1
But Burger King’s sponsorship deal isn’t limited to just the front of the shirt…the Burger King himself makes an impressive appearance in this great bit of branding that demonstrate’s an understanding of Football culture…
getafe2
Thanks to Nicola
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Absolut Drinkspiration, Soap Poster, Barmy Army

Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don’t just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You’ll never order the same boring drink again.
absolut drinkspiration
Worthy of Jonathan Durden or John harlow – a poster that’s actually made from soap. The poster was the idea of Grey Group Hanoi for the World Bank’s Ministry of Health and the Water and Sanitary Program. At the top are the directions: “This poster is made of soap. Use it to wash your hands!” Attached below are dozens of squares of blue paper coated on both sides with soap. The perforated squares can be torn off and used just like bar soap to wash hands. Put up two months ago, the posters were hung outside of public restrooms in 50 locations in the cities of Son La, Phu Tho, Hung Yen, Nghe An, Binh Dinh, Ninh Thuan, Dong Thap and Vinh Long.
Picture 2
Naked Communications has joined forces with the English cricket supporters’ club, the Barmy Army, to launch the fan club’s first music single.
jon wilkins naked
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Good Ideas: Lindt Gold Bunny, Virtue

This Easter weekend, Lindt hosted the “Gold Bunny World” at The Westfield Shopping Centre. Situated in the atrium, outside the Nike and Apple stores, it featured a maze created from real hedgerow, stilt walkers, a pop up shop selling gold wrapped chocolate rabbits (with £1 from every sale going to GOSH), and colouring in activities and other events for children – not to mention the giant gold bunny.

lindt gold bunny

Tousle-haired and sartorially challenged ex-Fallon planner Spencer Baim started up “Virtue” to help “tap Vice Magazine‘s genius” (shurely shome mishtake?) And who knew, it seems to be working …
spencer-baim
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Out of Home: Shepard Fairey, Culture Commentary, 20ft Colon

Artist Shepard Fairey has contributed to a new campaign from Lance Armstrong’s charity Livestrong. Armstrong’s ‘Livestrong: Hope Rides Again’ graphics announce “Defiance”, “Courage”, “Action” on the buildings in LA.
livestrong-la
Floyd Hayes sent this photo taken on Lafayette Avenue in Brooklyn. Could this develop into the next big cultural meme for expressing our collective distaste for mediocrity everywhere? Meh. It certainly has a nice ring to it.
meh

In Times Square, a 20-foot-long colon
Yes, you read this right . In the advertising Mecca that is Times Square, it takes a lot to turn heads; in the most recent instance it was another body part, the colon. Bright red and pink, it’s a 20-foot-long, 8-foot high U-shaped colon that appeared in Times Square one day in late February. Passersby were invited to not only stare at it, which they did, but to walk through it. The colon, inflatable and portable, was put up by the Prevent Cancer Foundation to build awareness for Colorectal Cancer Awareness Month, which is March, and then it’s off on a 12-city national tour for the Super Colon, as it’s called. Next week the exhibit will be in St. Louis, Portland, Ore., Philadelphia, Duarte, Calif., and Tampa.

times-square-colon

Photo by Brechtbug.

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Ambient: Winzip

One of the best known digital compression tools is of course Winzip. To promote it in the “real world”, the German agency Grabarz und Partner built small versions of buildings and placed them alongside their real world counterparts. I didn’t see the brief for this, but – cute though it is –  i am wondering what the scale and specific objectives of this effort were…
winzip-ambient
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