I was intrigued by AdZookie‘s marketing idea, promoting themselves with unique spectacular billboards … and reaching out to their small business target at the same time. Says AdZookie: “We’re looking for houses to paint. In fact, paint is an understatement. We’re looking for homes to turn into billboards.”
It definitely speaks to the times that the incentive is mortgage repayment …
Here’s their blurb: “Adzookie is a FREE mobile advertising network. If you have a website and want to increase your visibilty we can help. We place free advertisements for your business where ads get noticed the most … on smartphones.”
Their website is here.
Urban Outfitters, a Philadelphia
-based retailer, is opening up a new store in New York City
that will resemble a series of local mom-and-pop
shops. The store’s facade would be split into four storefronts to look like a hat store, a hardware store, a neighborhood bar and a bodega, all reminiscent of what New York City once looked like. Ron Pompei, creative director of Pompei A.D., which designed the store says: The whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses. It’s the story about the streets of New York as they once were.
(Pic) Dutch Hotel Is Your Temporary Home Away From Home
With the help of Dutch architects, WAM architecten, Inntel Hotels’ newly designed hotel pays homage to Zaandam’s industrial history. Situated minutes via train from Amsterdam, Zaandam, was one of the world’s premiere hotbeds for industry and an ideal place for construction as its rich history was modernized through the playful design for Inntel Hotels‘ new location. The unique structure is comprised of stacked green wooden houses popular to the Zaan region, symbolizing that the hotel is your temporary house.
Now Booking | Dutch Treat (tmagazine.blogs.nytimes.com)
Bizarre Dutch hotel looks like a pile of stacked houses (dvice.com)
A pile of modest, traditional houses stretching into the sky (boingboing.net)
Retail Watch: For a new store at Broadway… (ny.curbed.com)
Stacked Houses: New Hotel in Amsterdam by WAM Dezeen (apartmenttherapy.com)
Dutch Hotel Eats Up Smaller Houses For Lunch [Architecture] (gizmodo.com)
Hotel Inntel by Wilfried van Winden (design-milk.com)
Stacked Houses Apartment Building in Tokyo Muuuz (apartmenttherapy.com)
Much of a Dutchness: the Hotel Inntel Zaandam (guardian.co.uk)
ACE HOTEL : New York
The anticipation surrounding NYC‘s branch of the Ace Hotel has been building, and though it still has a way to go in terms of construction, the place hosted a small preview last night. The Roman and Williams interiors are an attractive (if subtle) variation on the charming, antiqued layouts of the Portland, Oregon, brand’s other locations. Here, you’ll find old-timey Smeg refrigerators, the occasional bunk bed, and vintage record players and vinyl. The rooms also feature special pieces from local artists—like Ryder Robison’s “double buck”