Virtue v Vice

It seems my old mate Spencer Baim is kickin’ ass down at Virtue (the company he founded with Vice Magazine). The idea was to create a company that would add credible Vice-like mojo to brands and activate through Vice’s various media and experience channels. I just came across this article about “How Vice, and Virtue, Are Helping to Sell Brands” – seems they have picked up an AoR assignment …!
“Starting in January 2010, Virtue will serve as the agency of record for Palladium’s global creative and media accounts as the boot expands its relaunch campaign into countries like the U.K., Germany, Holland, Hong Kong, Japan, the Phillippines and Taiwan in the coming months, all markets where Vice has a presence.”

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2010: Trends, Ideas

Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art
As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental. From the economy’s influence on the burgeoning “do-it-yourself” culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit (via MarketingCharts) have put together the following list of top digital marketing trends they believe will play out in the year ahead.

2010 countdown

2010: The Year of the Good Idea

Judy Franks believes that if the industry can begin to look at the media landscape as a whole and less at its parts, and understand the ways in which it is changing, 2010 can still be the “year of the good idea.”

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Apparel: Hipstery Mystery T-Shirt, Madmen Suits

There are no t-shirt designs to choose from on Hipstery’s site. Instead, customers select a size, pay EUR 17 (plus shipping) and answer a series of questions about themselves. The Hipstery’s ‘style scientists’ run the responses to this quiz through their ‘innovative style algorithm’—both concepts which the site’s irreverent tone would lead us to interpret loosely—to select the right t-shirt from their exclusive range of designs, many of which are out-of-print shirts from small suppliers.
hipstery
You can’t drink Patio diet cola anymore and you probably shouldn’t smoke in your office, but you can still live the “Mad Men” lifestyle by dressing in a new Brooks Brothers suit that is officially endorsed by that hit AMC drama. On Wednesday, Brooks Brothers announced that it would begin selling a limited-edition “Mad Men” suit, designed with the help of the show’s costume designer, Janie Bryant, and inspired by the tailoring favored by Don Draper and Roger Sterling.
madmen suits
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Zac Posen: From Duds To Domiciles

Page 6: “Zac Posen is moving on from duds to domiciles. Sources said the fashion designer is teaming with architect Morris Adjmi to create a luxury boutique residence just south of the Flatiron District. Posen, who also has a furniture line coming out next year, will be in charge of creating the fixtures, trims, and furnishings of the units, which will go on sale in December.”
zac posen
Zac Posen and 16 West 21st Street
Earlier today Page Six reported that fashion designer Zac Posen is “teaming with architect Morris Adjmi to create a luxury boutique residence just south of the Flatiron District.” According to a press release announcing the collaboration, “[Adjmi’s] ‘whiter than white’ pure glass design for 16 West 21st Street provides a stately yet minimalistic canvas, affording Posen the opportunity to create an environmental tapestry that evokes the rich colors and textures that are emblematic of his approach to fashion.” Not quite what we’d call concrete specifics, but this is not just a name licensing thing. We’re told Posen really is going to be putting his stamp on the building’s guts, including getting into the nitty-gritty on everything from cabinetry and hardwood inside the units to shared spaces like the lobby and hallways. Should make for an interesting sales pitch come December. There are 11 units, including a garden duplex and triplex penthouse.
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Justin Gignac’s Wants and Needs

Wants and Needs for Sale
Fellow final-Fallonite and (apparently) artist Justin Gignac has moved beyond Garbage and acquistive painting to some touchy-feely do-gooding. His first painting idea was called Wants for Sale … the idea being that he and his girlfriend Christine paint things they want and sell them for the actual cost of the item. The works ranged anywhere from $5.85 for a painting of Pinkberry to $2,500 for a painting of Betsey Johnson and Bloomingdales’ iconic Big Brown Bag to represent their desire for a shopping spree in SOHO.

justin_gignac_wants_for_sale

They’ve now expanded on the original idea to give back to those less fortunate, with Needs for Sale. This time they’re painting items such as doors, toys, and even wigs. (Currently there’s only one painting on there though). Justin and Christine are selflessly donating proceeds of each piece to Habitat for Humanity, Toys for Tots, and Locks of Love respectively.

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Alex Bogusky Fears Only Mediocrity

If you have to be afraid of something, then fear mediocrity. Some very well written and inspiring advice from Alex Bogusky. Based on a conversation with what sounds like Ari Merkin, he also outlines some of his precepts for success in new business.

1.       Tell other people your dreams.

2.       The clients you currently have are your true new business machine

3.       Find some real passion in the building for the business or take a pass on it.

4.       Don’t model yourself after other agencies. Stop stealing all the decks from other shops to find a great pitch.

fear only mediocrity

I am definitely a fan of Crispin (who ain’t?) and while I haven’t always agreed with all Mr Bogusky’s opinions, this really struck a chord.

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