<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/savannah-strategies/savannah-2020-conference” title=”The Future of Communications” target=”_blank”>The Future of Communications</a> </strong> from <strong><a href=”http://www.slideshare.net/savannah-strategies” target=”_blank”>Savannah Strategies</a></strong> </div>
(Video) The World According To 9 Year Olds
Questions include: identifying the most famous celebrities, their first computer interactions, and their fears. If nothing else, it will make you feel a bit older than you currently are.
Jackie Fenn, the report’s lead analyst and author of the 2008 book “Mastering the Hype Cycle,” delivers the main verdict: “Technologies at the Peak of Inflated Expectations during 2009 include cloud computing, e-books (such as from Amazon and Sony) and internet TV (for example, Hulu), while social software and microblogging sites (such as Twitter) have tipped over the peak and will soon experience disillusionment among corporate users.”
Financial Crisis Spurs Smoking Increase and Switch to Cheaper Brands
More than three-quarters (77%) of current smokers in the US report that they have increased stress levels because of the economic crisis, and two-thirds of those smokers say this stress has had an effect on their smoking behavior, according to a survey from the American Legacy Foundation, conducted by Harris Interactive. The data indicates that stress over the economy is causing some smokers to delay attempts to quit, increase the number of cigarettes they are smoking, and/or switch to a less-expensive brand instead of quitting. In addition, the survey found that seven percent of stressed-out smokers who had quit are now smoking again, while nine percent of former smokers said the financial situation had tempted them to start smoking again.
My old friend and former colleague John Gerzema just published what I think is his debut book, entitled The Brand Bubble. I confess I haven’t yet read said tome (I plan to), but it has garnered some glowing reviews from a broad range of business and marketing luminaries. Here’s an excerpt from the website to add some color:
“Customer surveys show that the number of high-performance value-creating brands is diminishing across the board. Yet at the same time, businesses and financial markets keep raising brand valuations. The result? A brand bubble that could erase large portions of intangible value in your company and send another shockwave through the global economy.”
Art, Design and Technology for Obama
Of the many history-making aspects of Obama’s run for President, the art and design that’s come out of it isn’t insignificant. From the identity of the campaign itself to Shepard Fairey’s pioneering grassroots poster, the Obama brand has taken on a life of its own.
(tags: technology president politics obama design culture creativity socialmedia)
Ad Age asked all the holding company chiefs for their view on the turbulent economy. Here’s the CEO mashup: “Obviously, we are shocked by the fall of such significant and powerful financial institutions … The moves in the stock market during the last two weeks are unprecedented … The volatility in the financial markets is clearly creating uncertainty for both marketers and consumers … It is changing by the hour. You’ve seen in a few days the stock price of Goldman Sachs go down by 40%, and today some banks are 26% up … The current economic situation translates into an increased focus on measurability and return on marketing investment.:
I’ll give the final word to Sir Martin Sorrell: “It seems to me that the media are too focused on instant responses, when time will tell.” Thanks Mart.
You may well ask! From some of the news today it seems that Business Week and WSJ do get it … both have made considerable strides in adding social media features to their sites. That said, its apparently the CEO’s who don’t …
Business Exchange launched September 5th, as a Web site that allows users to create business topics, collaboratively aggregate content from the entire Web and connect with other business focused users around these topics.
The Wall Street Journal’s Web site is getting a makeover, borrowing a page from social networking. The newspaper site is expected to launch “Journal Community” on Tuesday to allow paying subscribers to comment on individual stories, create discussion groups on specific topics, and ask one another for advice, according to a report Sunday by the Associated Press. Like social networks Facebook or MySpace, the community will allow subscribers to create personal profiles. But instead of missives on favorite movies and music, these profiles will feature subscribers’ real names, job details, and interests, according to the report.
The internet is in its second phase and about to enter its third. The ramifications of its relentless progress will touch all businesses – and yet 61pc of CEOs admit they “do not know enough” about emerging technologies.