<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/savannah-strategies/savannah-2020-conference” title=”The Future of Communications” target=”_blank”>The Future of Communications</a> </strong> from <strong><a href=”http://www.slideshare.net/savannah-strategies” target=”_blank”>Savannah Strategies</a></strong> </div>
(Video) The World According To 9 Year Olds
Questions include: identifying the most famous celebrities, their first computer interactions, and their fears. If nothing else, it will make you feel a bit older than you currently are.
Jackie Fenn, the report’s lead analyst and author of the 2008 book “Mastering the Hype Cycle,” delivers the main verdict: “Technologies at the Peak of Inflated Expectations during 2009 include cloud computing, e-books (such as from Amazon and Sony) and internet TV (for example, Hulu), while social software and microblogging sites (such as Twitter) have tipped over the peak and will soon experience disillusionment among corporate users.”
Financial Crisis Spurs Smoking Increase and Switch to Cheaper Brands
More than three-quarters (77%) of current smokers in the US report that they have increased stress levels because of the economic crisis, and two-thirds of those smokers say this stress has had an effect on their smoking behavior, according to a survey from the American Legacy Foundation, conducted by Harris Interactive. The data indicates that stress over the economy is causing some smokers to delay attempts to quit, increase the number of cigarettes they are smoking, and/or switch to a less-expensive brand instead of quitting. In addition, the survey found that seven percent of stressed-out smokers who had quit are now smoking again, while nine percent of former smokers said the financial situation had tempted them to start smoking again.
My old friend and former colleague John Gerzema just published what I think is his debut book, entitled The Brand Bubble. I confess I haven’t yet read said tome (I plan to), but it has garnered some glowing reviews from a broad range of business and marketing luminaries. Here’s an excerpt from the website to add some color:
“Customer surveys show that the number of high-performance value-creating brands is diminishing across the board. Yet at the same time, businesses and financial markets keep raising brand valuations. The result? A brand bubble that could erase large portions of intangible value in your company and send another shockwave through the global economy.”