Adults Spend 8 Hours a Day in Front of a Screen, Study Finds
The average American adult is exposed to various screens — TV, personal computers, cell phones, video games, GPS units and more — for about 8.5 hours every day, according to a Nielsen-backed study conducted by Ball State University‘s Center for Media Design. The study followed 350 test subjects and tracked their viewing instead of using the traditional method of allowing subjects to report on their media consumption. Adults ages 45 to 54 spend on average one hour per day more with screens than others. Overall, Americans are exposed to just more than five hours of live TV per day compared with 15 minutes of DVR playback and 2.4 minutes of computer video.
Among other finds:
— computer video consumption tends to be quite small with an average time of just over two minutes a day.
— Adults spend an average of 6.5 minutes a day with videogame consoles with the number rising to 26 minutes a day among those aged 18-24
— Adults spend an average 142 minutes a day in front of computer screens
— Adults spend an average 20 minutes a day engaged with mobile devices with the highest usage — 43 minutes a day — among the 18-24 age group
Ad Age’s Media 100 List Gives Glimpse of a New Order
Old-media guardians might find some solace in Ad Age’s annual list of the 100 Leading Media Companies, which can be found on AdAge.com starting this week. Not a single company in the top 10 has budged even one spot since last year. Nineteen of today’s top 20 were last year’s top 20 too. And we thought there was a media revolution going on. But linger a little, and there’s enough to give any media seller the willies. Google, a company that wasn’t even on anyone’s radar a decade ago, has cut past former giants like a hot knife through butter to land at No. 12. Time Warner, the country’s biggest media company every year since 1995 and once more this year, is poised to cede its top spot to Comcast with the pending spinoff of Time Warner Cable.
(tags: media business ranking adage)