According to this compelling infographic, mobile coupons appear to be what is driving the mobile advertising market’s growth – and are the most motivating to consumers. Mobile coupons were a $90 million market in the U.S. in 2009, but are expected to grow to $6.5 billion in 4 years. Particularly convincing is that coupons and purchase incentives drive people to spend far more than they would have without said coupon – on average, from $122 without a coupon to $216 with.
Kroger Takes Online Coupons to Next Level (adweek.com)
Kroger Launches Online Coupon Center (webpronews.com)
Shopkick Prepares to Kick Off a Geo-Retailing Revolution (dailyfinance.com)
Best Buy Launches Shopkick Automatic Checkins and Rewards at 257 Stores (mashable.com)
Mall deal gives big boost to cell-phone coupons (sfgate.com)
shopkick and Simon Property Group to Bring Location-Based Shopping App to More Than 100 of the Nation’s Largest Malls (prnewswire.com)
Gav Thompson had in idea? Who knew! My old friend Gav is allegedly “Reinventing Mobile” with giffgaff. He claims to have thought of the whole thing!
It’s the ad served while you are reading the news in the morning on an e-reader that knows you’re at home and three blocks from a Starbucks. It’s a loyalty program on your phone that, through a hotel-room sensor, sets the lights and thermostat and turns the TV to CNN when you walk in the door. It’s finding a restaurant in a strange city on a Tuesday night, discovering that a store nearby stocks the TV you’re looking for, or that a certain grocery on the way home has the cut of meat you need. Forget Foursquare or Gowalla: Soon every website and service will be able to tell where you are, opening up the floodgates for location-based marketing and blurring the budget lines for advertisers. “What used to be called point-of-purchase is now called mobile advertising,” said Kip Cassino, VP-research at Borrell Associates. “Mobile can be an extension of a retailer’s storefront.”
VW 2010 GTI
AKQA San Francisco did a good (if predictable) job avoiding TV spots for the 2010 GTI launch. You have to admire any digital agency that could pull this off – I couldn’t imagine many of the others doing it – even AKQA’s other offices.
They need to buff up their rationale for using the iPhone though – it comes across as tactic first (an iPhone app!) and post-rationalized strategy after. I wonder if the channel choice was a client mandate (in a Volvo S-60ish way) or an agency initiative? They also talk about “80% increases” in enquiries without showing a comparison, which makes it meaningless.
The app/ game itself was made by Aus-based Firemint.
Blah blah blah. All in all a good effort though, but more strategy please.
It’s clever of AKQA to promote the campaign within FB itself and encourage people to fan their brand through the video clip
Volkswagen ‘launches’ the 2010 GTI on the iPhone with Real Racing GTI game (mobilecrunch.com)
Volkswagen Launches New Car Through iPhone Game [IPhone] (kotaku.com)
Volkswagen Becomes First Auto Manufacturer To Launch a Car Exclusively on a Mobile Device (slumpedoverkeyboarddead.com)
VW 2010 GTI – mobile car launch through the itunes App store (nickburcher.com)
Blue Plate Special: Real Racing GTI For iPhone/Touch (geardiary.com)
Volkswagen launches free version of Real Racing to promote 2010 GTI (tuaw.com)
New VW GTI Launched With iPhone App, Mazda Diesels Could Come To U.S.: Today’s Car News (blogs.thecarconnection.com)