Alex Bogusky Tells All (x2)

“Alex Bogusky, the Elvis of advertising,” writes FastCompany ” has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign? The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be. –– William Feather”
Alex gives his version of events on his blog …

Two Ad Students Make Cross-Country Pilgrimage to CPB
Meantimes, “two Miami Ad School students, Santiago Cosme and Vicor Javier Blanco, on September 3, plan to travel from New York to Boulder without spending a dime. The pair hope the kindness of strangers will feed, clothe, house and transport them to advertising nirvana.. Why? We have no idea. They aren’t even seeking a job at the agency as far as we can tell.  They’ve got a website, a Facebook page, a YouTube channel, a Twitter account and a Foursquare account. Whether or not the pair ever make it, we’ll know everything there is to know about their journey thanks to social media.”

Alex Bogusky interview in Fast company: the narcissism, the rancor, the cruelty (adland.tv)
Is Alex Bogusky a Sociopath? [Redemption Song] (gawker.com)
Alex Bogusky’s whopper advertising freakout (blogs.ft.com)
Bogusky, Creative Ad Star, Is Leaving Advertising (mediadecoder.blogs.nytimes.com)
For Alex Bogusky, Money is Never an Issue (adrants.com)

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Gareth Kay gets a Real Job (Title)

Goodby Promotes Gareth Kay to Director of Brand Strategy
The inexorable rise of Gareth Kay. Always great to see one of the good guys getting to the top. And he’s rid himself of that perplexing title of “director of *digital* strategy” to boot. (Is digital strategy different? That’s a mindset rather than a different discipline, surely?)

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People: The Mozza Stays On

Publicis Groupe chief executive Maurice Lévy has put on hold plans to retire at the end of next year, after the resignation of David Kenny, managing partner of the holding company’s Vivaki unit and a possible successor for Lévy’s job. Lévy, in a statement said he would “stay on board as long as needed,” at the request of the Publicis’ supervisory board. M. Levy has always been a supporter of Connections and I applaud his move.
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Right Wing: Rove, Romney

Fox News contributor Karl Rove directed some unfriendly fire at the hosts of “Fox and Friends” this weekend when the show’s anchors decided to ask Rove to respond to protesters who disrupted the former top Bush adviser’s book tour.

Romney Struggles To Distance RomneyCare From ObamaCare: Was For it Before He Was Against It
Throughout the health care debate, former Massachusetts governor Mitt Romney has had to do a delicate political dance. The legislation that Congress ultimately passed and that President Obama signed into law closely mirrors the health care reform measure Massachusetts passed when Mitt Romney was governor in 2006. Thus, Romney has had to embrace his plan while at the same time, attacking Obama’s in an effort to appease the GOP and the conservative base, who adamantly oppose it. However, the similarities between the bills Romney and Obama signed into law coupled with the current staunch GOP opposition are proving to be difficult gaps to bridge for the former governor.

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People: Steven Grasse

Steven Grasse Does His Own Thing, or at least that’s what Piers thinks. At the recent PSFK New York Conference, (self described) “maverick creator-entrepreneur” Steven Grasse closed out the day’s discussions with a spirited talk about his journey from “disgruntled ad man to revolutionary businessman”. He spoke candidly about his inspirations, trials and tribulations, and his passion for living a life driven by art, authenticity, and conscience.

I have been an admirer of Mr Grasse’s work for some time, since seeing him and his team (from Giro as it used to be called) present credentials to my then-client Virgin Mobile. I had been particularly impressed with their Camel Lounges and work with Sailor Jerry. I later learned he invented one of my favorite drinks (Hendricks Gin). Such is the esteem in which I hold Mr Grasse I can (almost) forgive his rather strange views on English people…

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Alex Bogusky vs Success

Alex Bogusky learns from his successes
It appears Mr Bogusky has been imparting sage advice at my mate Brent Hodgins’ Mirren conference. “I’ve never learned anything from my mistakes,” Bogusky said. “Again, I hate conventional wisdom. Conventional wisdom is learning from your mistakes. What about learning from your successes? That’s where I’ve focused [my energies]. Like, this works, we better get down and study on this.”

I have to say I agree. Back in the Chiat days, Carl Johnson was always looking for projects/ groups/ processes that somehow worked, and tried to replicate them. In a big agency culture these successful groups or projects often get ground down by intransigence, inertia or received wisdom.

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People: Piers Fawkes, James Fox, Sly Grice

David Weiner, the New York editor of Huffington Post, recently interviewed the purple one about living and working in New York City – a city he has lived for seven years. The hirsute high-brow waxed lyrical about the change effecting the creative industries they work in; public art; and my plans for the ‘Alleyway of Ideas’. Hopefully Piers’ thatch of hair will prevent his head from becoming too swollen!
Jay Lenstrom, CEO of global marketing services company The Red Peak Group, announced today the appointment of James Fox as Chief Strategic Officer. Based in New York, Fox will lead strategic planning across the company’s client roster. He reports to Lenstrom.

Sly Bailey. Trinity Mirror chief’s pay rises to £1.7m
Sly Bailey (nee Grice), the chief executive of Trinity Mirror, pocketed an overall pay packet of £1.68m in 2009 despite the company reporting a 41% slump in pre-tax profits during the year. Bailey, the highest paid director at Trinity Mirror, netted a basic salary of £736,000 and a cash bonus of £671,000 in the year. Her overall remuneration, including a £248,000 pension contribution, rose to £1.68m, compared to £1.53m the previous year.

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