Approaches to Interestingness: Nice Bottoms, Red Papers…

My colleague Justin Prunell alerted me to American Apparel’s contest…


Ogilvy Aims to Make White Papers More Exciting with ‘Red Papers’
Driven by its namesake’s forays into the publishing world, Ogilvy is launching a new series of tomes dubbed “The Red Papers”. The agency will talk shop about emerging marketing strategy. John Bell, head of Ogilvy’s 360 Degree Digital Influence group, professor at Johns Hopkins University is author of Red Papers’ piece, “Socialize the Enterprise.” You can subscribe for “Red Papers” free of charge.

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Pop Culture: Drainspotting

Drainspotting: A Book About Japan’s Manhole Cover Subculture
Kenji Summers points to Drainspotting – a photography book of Japan’s custom manhole covers, found across nearly 95% of the country’s 1780 municipalities.The book features a curated selection of over 100 photographs, capturing the best and most visually compelling of Japan’s 6000 distinct manhole cover designs, part of a 20-year beautification program — orchestrated by what’s essentially Japan’s version of the WPA — aiming to make manholes reflect the uniqueness of each city — its mythology, its aesthetic sensibility, its legacy and essence.

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Badges

Physical Merit Badges Extend Online Sharing Behaviors
Everyone loves a badge this day it seems. Nerd Merit badges are embroidered representations of achievements users acquire on social games such as Foursquare or other such challenges that are becoming a regular habit for a generation immersed in technology. Badges can be pride symbols for being featured in Boingboing.net to processing an email inbox down to zero emails.

Subaru has created a free Badge of Ownership program as a way to recognize their owners loyalty and encourage them to promote their interests. The badges attach directly to the owners vehicle The main badge denotes the number of Subaru’s owned. Additional merit badges can be added including the 100,000 mile club, outdoor sports, environmental, and music/arts. In order to get any of the badges, proof of ownership must be provided in the form of a vehicle identification number.

Related articles
The 11 Best Online Merit Badges [Badge Of Honor] (jezebel.com)
“Merit Badges” for adults (adafruit.com)
Automobile Merit Badges – The Subaru Badge of Ownership Lets You Show off Your Subaru’s Achievement (GALLERY) (trendhunter.com)
Subaru letting owners show loyalty, hobbies with free badge program (autoblog.com)
Subaru: The Badge of Ownership (ridelust.com)
[BONUS] Skull In Use: Nerd Merit Badge (skulladay.blogspot.com)

What Merit Badge Would You Create? (learning.blogs.nytimes.com)Automobile Merit Badges – The Subaru Badge of Ownership Lets You Show off Your Subaru’s Achievement (GALLERY) (trendhunter.com)

Subaru letting owners show loyalty, hobbies with free badge program (autoblog.com)
Subaru: The Badge of Ownership (ridelust.com)

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World Cup v Sponsors

World Cup lets down multi-million pound partners
Brands have yet to benefit from their sponsorship of the World Cup, according to an exclusive Marketing poll, carried out by Lightspeed Research. The mobile research, conducted during the England vs USA game last Saturday, shows that 88% of respondents did not feel that their opinion of the official sponsors had changed as a result of their link to the World Cup. Only 8% claimed that sponsorship had a positive effect on their view of the brands, while 84% were no more likely to buy a brand in the future as a result of its sponsorship of the tournament.

SHOCK! HORROR! World Cup sponsors NOT most associated with World Cup
It should come as no surprise whatsoever that non-World Cup sponsors have out-scored official World Cup sponsors in on line buzz according to research commissioned by Nielsen.
FIFA cracks down on ambush marketing
Yesterday at the World Cup match between the Netherlands and Denmark, FIFA continued to confiscate several flags bearing brand names from fans as the football governing body attempts to crack down on ambush marketing. According to law firm Mallesons Stephen Jaques, ambush marketing is an attempt by a third party to create an association with an event without permission and can deprive official sponsors and suppliers of public recognition, weakening their commercial investment.

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“The Man” Online: China Shuts down Foursquare, BP’s SEM

The U.K.’s Telegraph paper is reporting that “according to some sources” access to Foursquare has been shut down in mainland China. The reasons behind the censorship haven’t been explained, but it’s pretty typical behavior from a government that has regularly closed access to online services when they permit users to behave in unapproved manners–Twitter and Facebook have been targets, and the recent spat over Google‘s censorship is now the stuff of media legend.


BP buying “oil spill” and other terms on Google
As consumers turn online for information regarding the Gulf of Mexico oil spill, BP is looking to do some damage control by buying search ads on relevant keywords, and by broadcasting its cleanup initiatives on a dedicated YouTube channel. BP is said to be putting between $600,000 and $1 million into its paid search ad effort and $50 million more on TV ads.

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