Future: Magazines, Agencies

Berg have been working with Bonnier R&D exploring the future of digital magazines, and creating Mag+. Bonnier publish Popular Science and many other titles.

Mag+ from Bonnier on Vimeo.

Agencies have played such a crucial role in helping companies market their products and services for more than a century. Names like McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi & Saatchi (among others) are practically household names. There’s even a massively popular and critically acclaimed television show capturing life in the golden age of legendary agencies on Madison Avenue. Yet the agency model was built during a time when there were only a handful of channels in which they could push one way messages en masse. Does that model still work in a time when nearly a quarter of online US adults now create content online?
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Icons: Lee Clow, Marge Simpson

It seems that Agencyspy is never in short supply of TBWA drama lately. As an addendum to this morning’s news of Jason Nichols and (possibly) Joe Shands’ exits, the latest scoop from Chiat LA-la-land is that Lee Clow himself is now stepping in to sort out the Nissan/Infiniti account, leaving GCD Kerry Feuerman “relegated to retail style ads for Nissan” according to tipsters. AgencySpy is hearing that Clow is intent on “cleaning up the lackluster work of the GCD and mass exodus of top Nissan creatives because of lack of confidence.”
Lee Clow
A special edition of Playboy, celebrating 20 years of The Simpsons, goes on sale today featuring Marge Simpson on the cover, the first time the magazine has featured an animated character as a centrefold. The Playboy cover illustration is designed to emulate a famous cover from 1971, while the feature inside takes the familiar form of standard centrefold images. There is also a “handwritten” resume in which Marge lists her turn-ons as “enough saucers for your cups”, while “men who work out regularly and take care of their bodies” are included in her turn-offs.
marge simpson playboy

Marge Simpson is on the cover of Playboy next month (tvsquad.com)
Marge Simpson bares all for Playboy (network.nationalpost.com)
Marge Simpson on the Cover of Playboy (manolith.com)
Marge Simpson graces Playboy cover (cnn.com)
Marge Simpson Poses For Playboy (entertainment.slashdot.org)
Marge gracing Playboy mag cover (news.bbc.co.uk)
Playboy’s newest cover girl: Marge Simpson (inquisitr.com)
The Simpsons: The Great Wife Hope (tvsquad.com)
Marge Simpson Shows Her Ta-Tas In ‘Playboy’ Magazine (pinkisthenewblog.com)
Marge Simpson In Playboy (mediabistro.com)
Marge Simpson, Playboy Centerfold? (takepart.com)
You’ll Never Guess Who’s Going To Be On The Cover Of Playboy Next Month!! (perezhilton.com)

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iTunes for Print, Hulu for Magazines

Traditional publishers — concerned that Apple‘s anticipated tablet computer could affect their business the way the iPod disempowered music publishers — are discussing possible strategies, including an industry-wide digital storefront where tablet users could buy digital issues or subscriptions without going through iTunes or the App Store.
digital magazine
As print publishers struggle to transition to the digital age (and essentially, survive), Time Inc. is shopping around an idea: a Hulu for magazines joint venture. The core of the plan is to create an iTunes-like digital storefront where content can be bundled into subscriptions and delivered to customers on multiple devices. According to All Things Digital, the plan is being well-received, with Hearst and Conde Nast reportedly expected to sign on to the venture.

Time’s “Hulu for Magazines” Idea Is So, So Doomed [Magazines] (gizmodo.com)
Desperate Mag Publishers Consider A Solution To Revenue Woes: Create A Giant Ad Net (paidcontent.org)
Time Inc. Vaunts ‘Hulu for Magazines’ (marketingvox.com)
Print Publishers May Create a “Hulu for Magazines” (mashable.com)
Publishers Eyeing Apple Tablet (ubergizmo.com)
Time Inc. wants a Kindle-alike (crunchgear.com)
The Hulu Complex: Mag Industry Looking At Its Own JV, Headed by Time Inc (paidcontent.org)

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Newspapers: John Rogers Says Future Not So Bleak, Chris Anderson Doesn’t Care. Meantime WSJ Is Cooking Up A LinkedIn Killer

Investor says future not so bleak for newspapers

A prominent US newspaper investor, and the largest investor in USA Today publisher Gannett, has said that the future for newspapers is brighter than many have predicted and that advertisers will return to print. John Rogers, CEO of Ariel Investments in Chicago made his comments to Bloomberg after Miami Herald publisher McClatchy and Gannett recently posted better than expected results.
Chris Anderson, the Wired editor-in-chief and author of ‘Free’, has had it with newspapers. No seriously, he’s through. He doesn’t care. And journalism? And Media? Kids those words are so passe. Anderson, who struck it big with his book ‘The Long Tail‘ and wants everything to be ‘Free’, has given a long interview to the German weekly Spiegel where he makes a string of provocative statements as he talks about the internet’s challenge to the traditional press.
The Wall Street Journal is to launch its own social network called WSJ Connect to rival the professionals’ community LinkedIn, according to reports. News Corporation‘s flagship title is looking to snap up some of LinkedIn’s 15m or so monthly visitors – recruiting Slingshot Labs to develop a website where professionals can create business contacts, search for jobs or find potential clients.
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Newspapers: Likely to Fold or Trying to Reinvent … Charging

In response to the the worsening plight of the newspaper industry – including newspaper closures, bankruptcies and cutbacks, 24/7 Wall Street has predicted which 10 newspapers will be the next to fold (or go all-digital)
citizen kane
A big newspaper company wants to give you news the way Burger King makes hamburgers: your way. MediaNews Group, the nation’s fourth-largest newspaper chain, said it would test a customized newspaper service this summer at The Los Angeles Daily News, one of the 54 dailies owned by the company. The service, which allows readers to pick and choose only the stories that interest them, is among the many maneuvers that newspapers across the country are making to respond to the changes the Internet has wrought on their businesses.
Independent and Times mull plans to charge for online content
The Independent and The Times are reportedly considering introducing paid-for content on their websites. Gavin O’Reilly, the new chief executive of Independent News & Media, owner of The Independent, said that although he had not formalised any plans, he was looking at paid-for offerings on INM’s websites, according to a report in The Telegraph.
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