Research: Measuring Emotion, Passion

At Boston’s Innerscope Research, researchers routinely outfit television watchers in a T-shirt-and-vest combination that measures perspiration, breathing, movement, and heart rate. On top of that, they may also monitor how different viewers’ eyes move as ads and programming roll. The whole process is part of a burgeoning movement to determine whether the active emotional responses of what once were believed to be slack-jawed couch potatoes can help some of the nation’s biggest marketers and media outlets figure out whether commercials have an impact. “The whole issue of whether this is research that marketers and advertisers can use in a prudent and productive way has yet to be determined,’’ said Glenn C. Kelley, an associate professor of marketing at Babson College. “I think it’s still way too early in the process.’’
couch potato
Comedy Central is touting research that shows that some viewers of late-night hosts Jon Stewart and Stephen Colbert believe they are perceived as “cool” because of their viewing habits. Indeed, research from a “multiengagement study” from Harris Interactive Research shows that fans of rival late-night programs describe fans of the Comedy Central shows as “witty” and “more intelligent,” “friendly” and “fun.”
stewart colbert
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Links for 2008-02-21 : Top Brands, J.Crew Plagiarism, Anti-Retail, Around The Corner, Scion’s Widgets, Oasis Soars, TV Sinks

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Links for 2007-12-30: Google, Second Life, Media Democracy, Moms, Marketers, Apple v Netflix, Virgin

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Black Friday … Cyber Monday … Green Wednesday

Two years ago, a group of marketers christened the first workday after Thanksgiving (and its famous retail orgy “Black Friday”) as “Cyber Monday“: the biggest online shopping day of the year. It seems though, that the digital dollars don’t really start flowing until two weeks later…

online retail

Last year, Wednesday, Dec. 13 was the chart-topper with $667 million in sales, according to comScore. In fact, the second week of December is traditionally so big that eBay staff have come up with their own name for the weekday that kicks it off: “Green Monday” (a reference to cash, rather than eco-friendly shopping).

All this said, it is thought that Cyber Monday still beat out Black Friday this year … with expected sales of over $700MM online, compared to $531MM spent in stores.

UPDATE: Inow learn that this year’s Cyber Monday is the “biggest ever”

Links for 2007-11-19 : Global Warming, P&G, Quarterlife, RCRD LBL, Kindle, Reading