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Category: research
Research: Measuring Emotion, Passion
At Boston’s Innerscope Research, researchers routinely outfit television watchers in a T-shirt-and-vest combination that measures perspiration, breathing, movement, and heart rate. On top of that, they may also monitor how different viewers’ eyes move as ads and programming roll. The whole process is part of a burgeoning movement to determine whether the active emotional responses of what once were believed to be slack-jawed couch potatoes can help some of the nation’s biggest marketers and media outlets figure out whether commercials have an impact. “The whole issue of whether this is research that marketers and advertisers can use in a prudent and productive way has yet to be determined,’’ said Glenn C. Kelley, an associate professor of marketing at Babson College. “I think it’s still way too early in the process.’’
Comedy Central is touting research that shows that some viewers of late-night hosts Jon Stewart and Stephen Colbert believe they are perceived as “cool” because of their viewing habits. Indeed, research from a “multiengagement study” from Harris Interactive Research shows that fans of rival late-night programs describe fans of the Comedy Central shows as “witty” and “more intelligent,” “friendly” and “fun.”
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Links for 2008-02-21 : Top Brands, J.Crew Plagiarism, Anti-Retail, Around The Corner, Scion’s Widgets, Oasis Soars, TV Sinks
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Consumer connectivity and control, a changing media environment, and a wide variety of seemingly undifferentiated brands have caused an important shift in “drivers” (motivators) of consumer loyalty and brand engagement, according to a Brand Keys study.
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What’s interesting is the apparent lack of creativity at all levels at J.Crew; sure, Sartorialist’s subjects and photographs often inspire designers at fashion houses, but now they’re simply copied.
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Working 60 hours per week and chasing job promotion “for the sake of buying the latest crap off the Sharper Image store shelf is no way to live,” says Adam Weissman, spokesperson for freegan.
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“The corners of a room are often lost spaces, rarely exploited for the display of either art or furniture. I wanted to address this with pieces specifically designed to take up these vacant spaces…”
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Never one to shy away from an experimental marketing technique, Scion has created shareable widgets to promote three of its makes. The Toyota division partnered with rich media firm Interpolls to create and distribute the widget to sites including Gamespo
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Rock group Oasis have claimed the top two spots in a poll of the nation’s best ever albums on Monday, ahead of iconic albums by The Beatles and Pink Floyd.
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Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The ANA survey shows a dramatic loss of confidence in the medium as the industry gears up to explore new ad formats and forms of
Links for 2008-01-11 : Teen Super-Communicators, China Bans Plastic Bags
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Some 93% of teens use the internet, and more of them than ever are treating it as a venue for social interaction — a place where they can share creations, tell stories, and interact with others
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n an un-expected move, China’s cabinet has completely banned super thin plastic bags and is imposing a compulsory charge on plastic carrier bags as of June 1st.
Links for 2008-01-03
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Digital music files just don’t provide the same amount of content that a CD package does. That includes liner notes, extended album art and lyrics.
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AdWeek’s take on trends for 2008 and how this will affect advertising and marketing.
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AdAge’s Top Ten trends and consumer backlashes …
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The names of three banks and the word ”stocks” beat ”sex” to become four of the most Googled words in China last year, according to a Google China list seen on Thursday.
Links for 2007-12-30: Google, Second Life, Media Democracy, Moms, Marketers, Apple v Netflix, Virgin
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An amusing take (from the Telegraph) on 2008…
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The use of online and mobile devices for entertainment has rocketed in the US according to the “State of Media Democracy” new-media survey from Deloitte & Touche
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Marketers’ biggest regret of 2007 was not investing enough in understanding customers according to Next Level SMG’s first annual “Brand Strategy Trends Survey” of marketing executives.
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According to a recent survey of 3,500 U.S. mothers by BSM Media, 65% feel that they are “under-served” by advertisers either because the executions don’t resonate with them or the ads do not address them.
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Apple and 20th Century Fox studio have inked an agreement that enables consumers to rent Fox DVDs on iTunes.
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Richard Branson’s Virgin Atlantic Airways Ltd. plans to fit its A380 superjumbos with private rooms, showers and roulette tables, the billionaire said.
Links for 2007-12-12 : Playstation Network, Next.tv, Kid Avatars, Twitter, Nielsen Top 10s, CXOs, David Kenny, Apple
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Sony to Launch Playstation Video Service in ’08
Sony has revealed plans for a video-downloading service – known as the Playstation Network -accessible through its Playstation 3 console.
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Next.TV to Syndicate Hearst Magazine Content
Hearst Magazines will provide content to new distribution service – Next.TV – a peer-to-peer video-sharing service that, in 2008, will be included as stock software on all HP notebook computers.
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Google’s list of fastest rising search terms in 2007 included two virtual worlds, Webkinz and Club Penguin.
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Video Provides Everything You Ever Wanted to Know About Twitter
If you’re interested in Twitter, what it’s all about and how it’s effecting the way people interact online, a video called Phantom Limb explores the phenomenon and how it benefits people’s lives.
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Nielsen Issues US Top-10 Lists for 2007
The Nielsen Company released a yearend look at US trends in 2007, issuing top 10 media and consumer spending lists
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Today marketers have to battle for consumers’ dollars by keeping empowered customers happy every single step of the way. And if they don’t do it, one of their rivals will.
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Keynote: David Kenny, Digitas: The Blur Media Unbound
David Kenny stresses the new global landscape: “It’s not smart for any of us to define our business within the geographic boundaries that we operate today”
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Apple reinvents stores as places to hang out
Apple Inc. has revamped its 201 stores, changing the layout, adding services and increasing its staffing. The concierge service that Apple launched recently is only the latest initiative designed to draw more visitors and bolster sales.
