Recession: Unbranded Couch-Potatoism …

Consumers are defecting from iconic CPG brands as they try to save money by purchasing less-expensive store and private-label brands. While this trend is not new, it has become more pervasive since the economic downturn started in December 2007, per eMarketer. In fact, 59 percent of U.S. consumers reported having switched to store brand food and household products over the past six months, according to a May 2009 study by ICOM.


Recession Intensifies ‘Couch Potatoism’ as TV, Internet Converge
Some 26% more Americans chose TV as their favorite type of media than they did last year, according to a new study by Deloitte, which lends credence to the theory that the recession has intensified America’s love for television. The study revealed that more than 70% of respondents ranked TV among their top-three favorite media activities; 34% placed it at the top of the list. TV also snared more than double the numbers of the second most popular media choice, the internet, which came in at 14%, according to MediaBuyerPlanner.

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2010: Trends, Ideas

Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art
As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental. From the economy’s influence on the burgeoning “do-it-yourself” culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit (via MarketingCharts) have put together the following list of top digital marketing trends they believe will play out in the year ahead.

2010 countdown

2010: The Year of the Good Idea

Judy Franks believes that if the industry can begin to look at the media landscape as a whole and less at its parts, and understand the ways in which it is changing, 2010 can still be the “year of the good idea.”

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Things you maybe shouldn’t buy … Things you maybe should …

Maybe you shouldn’t buy that

Here are some periodicals beyond the standard list of industry pubs that my old mate Erik thinks are “still well worth the investment. While the Web will always win the pace race, these unique pubs have found a way to deliver content in an inspiring, informative, high-touch experience that makes a pretty good case for hard copy.”
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(More) 2009 Trends

The economic recession, coupled with the growing use of new technology and online channels, played a key role in shaping the US digital world in 2008 and promises to have a continued impact in 2009, according to a new report from comScore that highlights key trends in digital marketing and what marketers can likely expect this year.
twitterati-necklace
Predictions from the venerable Leo.
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Links for 2008-04-01 : Digital Billboards, Creativity, My Starbucks Idea, 3-D Internet

Links for 2008-03-29: Duracell Powerhouse, Starck Apology, Wine Labels, Social Media Frog, Scenecaster

Modernista’s Great Idea(s)

I think many of us have been impressed with Modernista’s Web 2.0 “Siteless Site”, which launched last week. (Their Wikipedia page seems so far to have survived being deleted!) You can read a bit more here. The site inspired me to undertake some light Modernista googling, and I came across this great presentation by Gareth Kay (the shop’s head of planning). It is entitled “What makes a great idea nowadays”…