The integrated campaign for rum brand Kraken from Brooklyn
-based agency Dead As We Know It includes these web films that bring viewers face to beak with the rum’s legendary namesake. The campaign also includes a web site, book and print components.
ABSOLUT Vodka Goes Logoless for a New Campaign
ABSOLUT is going with the ever popular brandless branding for a new limited edition series of bottles. The Swedish vodka maker is going nearly labelless for new campaign against sexual prejudice. The bottles maintain their signature shape, with only a tiny removable sticker at the bottom to identifying alcohol content and volume.
Absolut is one of the brands that some people think better understands the concept of branded content, and this new site for their “Rock edition” vodka bottle, called “You’re with the band”, is another proof of that: a documentary made by Danny Clinch on how’s the life of a rock band such as Wolfmother (site by Great Works)
Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don’t just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You’ll never order the same boring drink again.
Worthy of Jonathan Durden
or John harlow – a poster that’s actually made from soap. The poster was the idea of Grey Group Hanoi
for the World Bank
’s Ministry of Health and the Water and Sanitary Program. At the top are the directions: “This poster is made of soap. Use it to wash your hands!” Attached below are dozens of squares of blue paper coated on both sides with soap. The perforated squares can be torn off and used just like bar soap to wash hands. Put up two months ago, the posters were hung outside of public restrooms in 50 locations in the cities of Son La, Phu Tho
, Hung Yen
, Nghe An, Binh Dinh
, Ninh Thuan, Dong Thap
and Vinh Long
Naked Communications has joined forces with the English cricket supporters’ club, the Barmy Army, to launch the fan club’s first music single.
Well, of course they do. I just came across this IKEA campaign, which spanned spectacular billboards – somewhat redolent of the Absolut ones from 1999 – and magazines. (I think these were done by Zig in Toronto)
Just for sh-ts and kicks, here’s the Absolut Billboard from 1999. Coincidentally the furniture on this was also from IKEA.