Alex Bogusky Tells All (x2)

“Alex Bogusky, the Elvis of advertising,” writes FastCompany ” has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign? The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be. –– William Feather”
Alex gives his version of events on his blog …

Two Ad Students Make Cross-Country Pilgrimage to CPB
Meantimes, “two Miami Ad School students, Santiago Cosme and Vicor Javier Blanco, on September 3, plan to travel from New York to Boulder without spending a dime. The pair hope the kindness of strangers will feed, clothe, house and transport them to advertising nirvana.. Why? We have no idea. They aren’t even seeking a job at the agency as far as we can tell.  They’ve got a website, a Facebook page, a YouTube channel, a Twitter account and a Foursquare account. Whether or not the pair ever make it, we’ll know everything there is to know about their journey thanks to social media.”

Alex Bogusky interview in Fast company: the narcissism, the rancor, the cruelty (adland.tv)
Is Alex Bogusky a Sociopath? [Redemption Song] (gawker.com)
Alex Bogusky’s whopper advertising freakout (blogs.ft.com)
Bogusky, Creative Ad Star, Is Leaving Advertising (mediadecoder.blogs.nytimes.com)
For Alex Bogusky, Money is Never an Issue (adrants.com)

Enhanced by Zemanta

Alex Bogusky vs Success

Alex Bogusky learns from his successes
It appears Mr Bogusky has been imparting sage advice at my mate Brent Hodgins’ Mirren conference. “I’ve never learned anything from my mistakes,” Bogusky said. “Again, I hate conventional wisdom. Conventional wisdom is learning from your mistakes. What about learning from your successes? That’s where I’ve focused [my energies]. Like, this works, we better get down and study on this.”

I have to say I agree. Back in the Chiat days, Carl Johnson was always looking for projects/ groups/ processes that somehow worked, and tried to replicate them. In a big agency culture these successful groups or projects often get ground down by intransigence, inertia or received wisdom.

Reblog this post [with Zemanta]

Agency of the Decade: CP+B

I confess when I read AdWeek‘s announcement about Agency of the Decade, I had something of a “WTF?” moment. Goodby? Thankfully sanity prevailed in their “People’s choice” vote, and CP+B romped home. AdAge’s Agencies of the Decade feature also gave it to Crispin. I think it’s pretty unarguable.
Reblog this post [with Zemanta]

Bogusky: Baked In v Half Baked

Joe Ciarallo recently interviewed David Steel, SVP of marketing at Samsung, about merging communications and product development. This practice (or theory) is also the subject of Alex Bogusky and John Winsor’s “Baked In: Creating Products and Businesses That Market Themselves”.
.
baked-in-book-cover
.
The LA Times missed the point a bit … asserting that the  “Ad guys’ new book is self-glorifying and half-baked”. AdFreak weren’t keen either.
.
For my money, it gets to the heart of one of the simple things many agencies ignore.  The worlds of product development and marketing should not be artificially separated.  You can create a much more powerful business and brand when you bake marketing directly in to the product. This has created things like Nike+ and Help Remedies and has revitalized brands like Domino’s to name but a few.
.
You can buy the book here and read the mandatory Twitter feed here.
Reblog this post [with Zemanta]

Alex Bogusky Fears Only Mediocrity

If you have to be afraid of something, then fear mediocrity. Some very well written and inspiring advice from Alex Bogusky. Based on a conversation with what sounds like Ari Merkin, he also outlines some of his precepts for success in new business.

1.       Tell other people your dreams.

2.       The clients you currently have are your true new business machine

3.       Find some real passion in the building for the business or take a pass on it.

4.       Don’t model yourself after other agencies. Stop stealing all the decks from other shops to find a great pitch.

fear only mediocrity

I am definitely a fan of Crispin (who ain’t?) and while I haven’t always agreed with all Mr Bogusky’s opinions, this really struck a chord.

    Reblog this post [with Zemanta]