Artist Shepard Fairey
has contributed to a new campaign from Lance Armstrong
’s charity Livestrong
. Armstrong’s ‘Livestrong: Hope Rides Again’ graphics announce “Defiance”, “Courage”, “Action” on the buildings in LA.
Floyd Hayes sent this photo taken on Lafayette Avenue
. Could this develop into the next big cultural meme for expressing our collective distaste for mediocrity everywhere? Meh. It certainly has a nice ring to it.
In Times Square, a 20-foot-long colon
Yes, you read this right . In the advertising Mecca that is Times Square, it takes a lot to turn heads; in the most recent instance it was another body part, the colon. Bright red and pink, it’s a 20-foot-long, 8-foot high U-shaped colon that appeared in Times Square one day in late February. Passersby were invited to not only stare at it, which they did, but to walk through it. The colon, inflatable and portable, was put up by the Prevent Cancer Foundation to build awareness for Colorectal Cancer Awareness Month, which is March, and then it’s off on a 12-city national tour for the Super Colon, as it’s called. Next week the exhibit will be in St. Louis, Portland, Ore., Philadelphia, Duarte, Calif., and Tampa.
Photo by Brechtbug.
Coral Reefs Become Placeholders for a New Kind of Outdoor
Coffees of Hawaii put a floating coffee bar on the swim course at Kona during the Ironman Triathlon World Championship. (They did it last year too. See pics.) To ensure nobody would miss the hype-heavy, espresso-peddling raft bobbing near shore, it targeted swimmers with ads on the sea bed.