Ogilvy Aims to Make White Papers More Exciting with ‘Red Papers’
Driven by its namesake’s forays into the publishing world, Ogilvy is launching a new series of tomes dubbed “The Red Papers”. The agency will talk shop about emerging marketing strategy. John Bell, head of Ogilvy’s 360 Degree Digital Influence group, professor at Johns Hopkins University is author of Red Papers’ piece, “Socialize the Enterprise.” You can subscribe for “Red Papers” free of charge.
Crispin Porter + Bogusky Intern Auction: Summer 2009 – eBay (item 270392380113)
Crispin Porter & Bogusky has put 40 of its interns up for auction on eBay. Interested parties can bid for them , with all of the money going to the interns themselves to augment their wages. At the time of writing, the bidding, which started at $1, stood at $4,250. The winning bidder will receive a creative presentation from the intern, consisting of strategies, concepts and recommended brand positionings, but not finished ads or production materials.
Doyle’s video comes as Domino’s prepares to file a civil suit against Michael and Kristy, as the workers are known on YouTube.