Approaches to Interestingness: Nice Bottoms, Red Papers…

My colleague Justin Prunell alerted me to American Apparel’s contest…


Ogilvy Aims to Make White Papers More Exciting with ‘Red Papers’
Driven by its namesake’s forays into the publishing world, Ogilvy is launching a new series of tomes dubbed “The Red Papers”. The agency will talk shop about emerging marketing strategy. John Bell, head of Ogilvy’s 360 Degree Digital Influence group, professor at Johns Hopkins University is author of Red Papers’ piece, “Socialize the Enterprise.” You can subscribe for “Red Papers” free of charge.

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CP+B Intern Auction, Woody Allen v American Apparel, Brands v Young Adults

Crispin Porter + Bogusky Intern Auction: Summer 2009 – eBay (item 270392380113)
Crispin Porter & Bogusky has put 40 of its interns up for auction on eBay. Interested parties can bid for them , with all of the money going to the interns themselves to augment their wages. At the time of writing, the bidding, which started at $1, stood at $4,250. The winning bidder will receive a creative presentation from the intern, consisting of strategies, concepts and recommended brand positionings, but not finished ads or production materials.

cp+b suck

American Apparel has settled with director Woody Allen for $5m (£3.2m) over the unauthorised use of the star’s image in a 2007 poster campaign. Allen sued the fashion retailer for $10m accusing it of “blatant misappropriation and commercial use of his image” and of damaging his reputation. The image was a still from the film ‘Annie Hall‘ featuring Allen as a hasidic jew.
american apparel ass
If you want your brand to be associated with young people, then image isn’t everything, at least not according to a study by MTV Networks, the long-time arbiter of cool—and what’s hot—among young audiences. For the study, Internet users ages 12 to 24 in five countries—Germany, India, Japan, the UK and the US—were surveyed. According to respondents ages 18 to 24, the most popular features of a brand were good quality, trustworthiness and workability—three traits not usually associated with the stereotypical image of free-wheeling youth.
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Damage Control: American Apparel Gets Nasty, Domino’s Uses YouTube, Amazon Does Nothing

Actor-director Woody Allen is complaining American Apparel, which Allen is suing for $10 million in an infringement case, has crossed a line in its request for personal information. Allen’s image was used without permission in an American Apparel billboard that briefly was displayed in Los Angeles. The retailer says it is within its rights requesting information about Allen’s personal relationships to argue whether his endorsement is worth $10 million.
woody allen american apparel
Domino’s Pizza US president Patrick Doyle has released his own YouTube video in response to videos posted on the video-sharing site showing a now ex-employee performing unhygienic acts in a North Carolina outlet.
Doyle’s video comes as Domino’s prepares to file a civil suit against Michael and Kristy, as the workers are known on YouTube.
“Amazon: the Internet company that doesn’t understand the Internet” is one of thousands of tweets on the subject of Amazon’s sudden censorship of gay- or lesbian-themed books. The episode proved that even a well-liked, household-name company can pay a high price for not monitoring its brand in social media.
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