Burberry: From Runway to Shopping Cart

Online Shoppers Skip Middleman During Fashion Week

Burberry, the British design house, will not only stream its women’s runway show live from London, but also will allow anyone with a computer and a credit card to order the merchandise as models strut in it.

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Murakami v Vuitton, Gays v Media, Publicis v Microsoft, Tesco v Plastic Bags, GroupM v Recovery

Tokyo’s Louis Vuitton Flagship store in Omotesando has undergone a complete makeover in the style of famed pop designer Takashi Murakami in the latest from their 6-year relationship. The influence has seeped into every aspect of Vuitton, from the product design, to shop interior, to the mobile / web digital presence. Scattered throughout the shop are large-scale and miniature versions of Murakami’s plush figures and artwork. They range from large centerpieces to tiny figures playing among the items for sale in the store.
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The gay and lesbian community may be hard to measure in size, counting for some 4% to 10% of the U.S. population, based on census data that counts only same-sex couples who live together. But measuring their media consumption just got easier for Group M’s Mindshare, which released its first study on the gay and lesbian market, “Reaching Out,” to clients this week.
Publicis Groupe and Microsoft have formed a strategic alliance in order to provide digital advertisers with better value for money and greater impact across three areas — content, performance and audience. The advertising group and technology giant have formed three dedicated teams. The content team will be responsible for the creation, production and distribution of digital programming capabilities, tools and services.
Tesco and Sainsbury’s have been slammed by Which? over the amount of shopping bags the stores use to deliver online groceries. Consumer champion Which? ordered 29 set items from Asda, Tesco, Ocado, Waitrosedeliver and Sainsbury’s. It found both Tesco and Sainsbury’s used 14 bags to deliver the products.

GroupM forecasts modest global ad recovery next year
WPP’s GroupM has forecast a modest global advertising recovery, beginning in 2010 and led by the emerging BRIC economies of Brazil, Russia, India and China. In its This Year Next Year report, published today, the umbrella group for agency networks MediaCom, Mindshare, Mediaedge:cia and Maxus makes its first attempt to forecast world advertising growth in 2010, based on data from 70 countries.

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Twitter: Corporate Feeds Don’t Follow Through

A colleague alerted me to the fact that Joseph Jaffe had made a great point about WPP’s lack of following on Twitter: “Sorry but how typical is it that WPP on Twitter follows NOONE. If that doesn’t mirror advertising’s future, nothing will” …
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Amusingly, David Jones  then pointed out that Joseph’s company Crayon is only following 6 people on Twitter: “@jaffejuice uh…pot, this is the kettle calling. I’d like to talk about the six people @crayon‘s twitterfeed is following.” #Iwork4WPP”

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A good old (140 character) slagging match ensued…

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Post scriptum: my always on-point old mate Lezza just tweeted that Will Self is widely followed and follows no one (and this is to be admired!)

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