is developing a marketing strategy with digital agency Firstborn, public-relations firm Weber Shandwick and promotional group TracyLocke. “We’re not tied to the old methods,” said a brand official, noting that no creative agencies were considered as SoBe looks to content rather than advertising.PepsiCo-owned brand had been working with Arnell Group to produce TV spots that ran during the 2009 Super Bowl and last spring, but while the ads generated “a ton of awareness,” the company said they didn’t deliver the engagement the brand was looking for. “The passionate fans weren’t saying the things we thought they should be saying,” said Angelique Krembs, director-marketing for SoBe. “Going forward we needed to get to engagement. That’s why we evolved our approach.”
Nissan shifts marketing budget to experiential projects
Japanese car manufacturer Nissan is shifting its communications strategy away from traditional advertising, towards a greater emphasis on experiential marketing. It follows the marque’s decision to become the official automotive partner of The O2, replacing BMW, and the announcement that it is to set up an interactive brand centre at the East London venue.
The Chevy Volt Gets 230 MPG. So What?
GM announced Tuesday that the much-ballyhooed plug-in hybrid Chevrolet Volt will get 230 mpg. At first glance, that’s a mind-blowingly high rating, and GM knows it. That’s why the automaker’s early marketing campaign for the car touts the number. But what does it actually mean?
An Olympic cyclist puts together some of the coolest bike-tech out there to create a vision for the next-generation urban two-wheeler.
Prototype, a game for Xbox
and PS3, just launched a Facebook Connect
powered trailer. Jesse Pickard asys “It’s one of the most innovative Facebook Connect executions out there. Be sure to check it out.”
GM Bankruptcy: Publicis Says Its Exposure Is $78 Million
Publicis Groupe said today its maximum financial exposure to its client General Motors Corp.’s bankruptcy filing is $78 million. The French holding company’s Starcom MediaVest Group is listed in the automaker’s Chapter 11 filing as its sixth-largest unsecured creditor, owed $121 million and Publicis itself is 18th on that list, owed $25 million.