Razorfish: The Players, The Package, The Deal

The Players:
WPP and Publicis are competing to acquire Razorfish, reports PaidContent. That means two things: One of them will be forced to pay more than Razorfish is worth in order to get it; and it will be personal. WPP chief Martin Sorrell and Publicis boss Maurice Levy have a longstanding — and highly entertaining — personal rivalry.
Dentsu, the largest advertising group in Japan, has jumped into the fray as Microsoft opened the books to bidders for its Razorfish agency this week. WPP and Publicis, the rival communications groups, had already been considering an offer for Razorfish, a digital marketing specialist which could fetch around $600m to $700m.
razorfish
A Digital Agency … But That’s Not All…
There are a lot of players talking to Microsoft about Razorfish, among them Publicis, Dentsu, WPP, Omnicom, Interpublic and AKQA‘s private-equity investor, General Atlantic. But to best the field, the winning suitor will likely have to fork over more than money to the agency’s owner, which is looking for “strategic assets,” such as a commitment to buy its advertising offerings or use its technologies.
Microsoft is offering hundreds of millions of dollars worth of ad space to the potential buyer of its digital agency Razorfish as its pitches the deal to the likes of WPP, Omnicom, Publicis Groupe, Dentsu and Interpublic Group, which are all said to have expressed interest.
But Will It Happen?
Yet the chances of a deal being struck in the near term remain remote, according to analysts. For one, the acquisitions market is moribund, with credit still hard to come by for an acquisition that would cost between $600 million and $800 million. Razorfish generated revenue of $408 million last year. WPP, in particular, would seem unlikely to have the financial wherewithal to make an acquisition, after shelling out nearly $1 billion on digital acquisitions over the past few years. It is still in the throes of integrating TNS, too. Even as Sorrell expressed interest, he said WPP earmarked about $160 million for acquisitions, a fraction of what it would take to get Razorfish. That leaves Publicis as the only likely candidate to take on Razorfish.
Reblog this post [with Zemanta]

Facebook Real Friends, Dan Wieden’s Ruler, Asda Beef

Wieden & Kennedy, London, the latest agency to get involved in the product-design game, is launching a range of co-branded products to be sold globally via traditional retailers and online. The products have been created in partnership with design group Suck UK, which specializes in “products with a twist,” and novelty-gift company Worldwide Co. In the U.K. the products are bei
Asda has launched a range of beef for carbon-conscious customers that is produced by using a third less CO2 than normal beef. The saving comes from slaughtering the animals at the age of nine to 11 months old, much sooner than the average 24-month lifespan of standard cattle.


Reblog this post [with Zemanta]

Magic Billboards, Fallon gets Unilever, Liveable Cities, VW Facebook

New software has been created by Singapore‘s Agency for Science, Technology, and Research that would allow billboards to identify a person’s gender based on his or her face. The technology from A*Star is only able to differentiate between the sexes if a person is looking at the camera.
minority-report
Fallon has secured a position on the Unilever roster after being appointed to handle the company’s corporate digital brand strategy. The agency secured the business after a three-way shoot-out against Bartle Bogle Hegarty and Razorfish. Fallon will produce an overarching strategy to reinvigorate the way Unilever behaves in the digital space. Its first task will be to reassess Unilever’s main online presence, unilever.com.
Monocle Magazine have announced their annual index of most liveable cities. Zurich comes in top place mainly for its vast investment in transport; Copenhagen is second for its mix of metropolitan life, great healthcare, low crime rates and a relaxed vibe; at 3, Monocle describes Tokyo as the world’s most livable megapolis and praises the city’s commitment to plant 1 million trees; 4th is Munich which blends history and innovation with ease and is generally a good place to do business; and Helsinki comes 5th partly because it has no Starbucks.
Actually quite a good Facebook page from VW. I am apparently “Sporty”…Spezify
Are you ‘spezifying?’ A simple search yields a bounty of randomly placed images, video, blog posts and tweets.
Reblog this post [with Zemanta]

Razorfish names Bob Lord CEO

AdAge: Razorfish Names Bob Lord CEO
Razorfish has named Bob Lord its new CEO, with Clark Kokich moving to chairman. The Microsoft-owned digital shop elevated Lord (pictured) to global chief executive from president of Razorfish’s East region. He served in that role for four years and has held other posts at the agency, including leading its Latin America business.

1794688253_8437e42a40

Reblog this post [with Zemanta]

Nike vs Social Media

Razorfish recently created a robust widget called “illvill”, which acts like a backpack for the 6.0 kid aggregating all of their favorite sport content into one place where they can view, upload their own video, comment on other user videos posted and even chat with each other.

NIKEFOOTBALL
Nike is proving that if the volume and quality of your content is there, it’s worth widgetising. They have also employed online display for an extra push.

Reblog this post [with Zemanta]