Absolut Drinkspiration, Soap Poster, Barmy Army

Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don’t just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You’ll never order the same boring drink again.
absolut drinkspiration
Worthy of Jonathan Durden or John harlow – a poster that’s actually made from soap. The poster was the idea of Grey Group Hanoi for the World Bank’s Ministry of Health and the Water and Sanitary Program. At the top are the directions: “This poster is made of soap. Use it to wash your hands!” Attached below are dozens of squares of blue paper coated on both sides with soap. The perforated squares can be torn off and used just like bar soap to wash hands. Put up two months ago, the posters were hung outside of public restrooms in 50 locations in the cities of Son La, Phu Tho, Hung Yen, Nghe An, Binh Dinh, Ninh Thuan, Dong Thap and Vinh Long.
Picture 2
Naked Communications has joined forces with the English cricket supporters’ club, the Barmy Army, to launch the fan club’s first music single.
jon wilkins naked
Reblog this post [with Zemanta]

Stats: Twitter (50%), DVRs (20%), Web Banners (1%)

Despite significant growth in the number of Twitter accounts since last year, 53% of those who have registered with the much-publicized micro-blogging service have no followers, 56% are not following anyone, and 55% have never even tweeted, according to a report from HubSpot.
love-twitter
A new report from Harris (measuring the temperature with a ruler again) claims that over one-third of Americans (37%) say TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads. In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads. At the other end of the spectrum, Radio ads (3%) and internet banner ads (1%) are not considered helpful by many. The poll found that more than one fourth (28%) of Americans say that none of these types of advertisements are helpful to them in the purchase-decision-making process.
Reblog this post [with Zemanta]