People: Dave Nottoli

Dave Nottoli Takes Over as Head of Account Planning at Digitas Boston
Digitas announced that Dave Nottoli has joined the agency’s Boston office as SVP/head of account planning. Before signing on with Digitas, Nottoli spent a number of years as a senior planner at Wieden + Kennedy before taking on planning director jobs at Lowe and BBH New York as well as co-founding planning network Open Intelligence Agency. Nottoli–who lists “understanding context” and “developing tight and differentiated strategies” among his strengths on LinkedIn–replaces Chris England, who moved to Digitas London to take on the role of global strategic planning director.

I worked with Dave at Fallon and he’s great!

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    Magic Billboards, Fallon gets Unilever, Liveable Cities, VW Facebook

    New software has been created by Singapore‘s Agency for Science, Technology, and Research that would allow billboards to identify a person’s gender based on his or her face. The technology from A*Star is only able to differentiate between the sexes if a person is looking at the camera.
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    Fallon has secured a position on the Unilever roster after being appointed to handle the company’s corporate digital brand strategy. The agency secured the business after a three-way shoot-out against Bartle Bogle Hegarty and Razorfish. Fallon will produce an overarching strategy to reinvigorate the way Unilever behaves in the digital space. Its first task will be to reassess Unilever’s main online presence, unilever.com.
    Monocle Magazine have announced their annual index of most liveable cities. Zurich comes in top place mainly for its vast investment in transport; Copenhagen is second for its mix of metropolitan life, great healthcare, low crime rates and a relaxed vibe; at 3, Monocle describes Tokyo as the world’s most livable megapolis and praises the city’s commitment to plant 1 million trees; 4th is Munich which blends history and innovation with ease and is generally a good place to do business; and Helsinki comes 5th partly because it has no Starbucks.
    Actually quite a good Facebook page from VW. I am apparently “Sporty”…Spezify
    Are you ‘spezifying?’ A simple search yields a bounty of randomly placed images, video, blog posts and tweets.
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    Agencies … BBH cuts pay, JWT closes office

    JWT is to close its Chicago office, two years after its key account Kraft Foods pulled nearly $200m worth of business out of the agency. JWT Chicago, which was reduced to a satellite operation of JWT’s New York office following the Kraft bombshell, is to shutter its doors this week. About 50 employees are expected to lose their jobs.
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    Marketing: CMO’s Must Evolve, BBH Zags

    Study:CMOs Must Evolve to Meet New Marketing Challenges
    The growing popularity of interactive tools such as wikis, blogs and social networks is giving customers the ability to engage with firms as never before, and global marketers need to put customers at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google.
    The report, “Future Tense: The Global CMO” (pdf), finds marketers are increasingly able to reach out to consumers at all points along the value chain, not just at the moment a purchase decision is made. Because of this, global marketing of the future must engage all corporate stakeholders with consistent, constant and accurate messaging. At the same time, it must encourage and be able to respond quickly to customer feedback and involvement, pulling stakeholders closer to the corporate brand.

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    While Everyone Else in Adland Zigs, BBH apparently Zags
    As the economic downturn worsens and agencies cut costs, Bartle Bogle Hegarty is doing something different: diversifying into products such as vegetarian meals and personal alarms. Through Zag, the agency’s brand-invention company, BBH’s London office is creating its own brands and bringing them to market with joint-venture partners. The idea is to identify “brand lag” — areas where consumers are active but there are few brands. Zag launched in 2006, headed up by former Unilever executive Neil Munn, and its first U.K. brands are launching just in time to bolster the agency’s growth. The agency recently opened a Zag office in New York.

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