Metaverse: Second Life Corporate, Twinity’s Berlin Wall

Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods – especially products based on business collaboration needs. The new corporate option, “Second Life Enterprise,” will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general.
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Twinity – The Berlin Wall
To commemorate the 20th anniversary of the fall of the Berlin Wall, Twinity has reconstructed a true-to-scale section of the wall in virtual Berlin.

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Linden Lab unveils Sadville: Enterprise Edition (theregister.co.uk)

Second Life Virtual Meetings (ecombizcenter.blogspot.com)

Second Life Goes Behind The Firewall (readwriteweb.com)

Fall of the Berlin Wall: 20th anniversary celebrations (guardian.co.uk)

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Brands & Marketers: Newcastle Brown departure, Kelloggs etchings, Microsoft clueless, DDR Nostalgia, Etsy’s Worst

Newcastle Brown Ale to move oot of Toon
In the same year that Newcastle United FC lost its top flight status, the Geordie Nation has suffered another blow with the announcement that the production of Newcastle Brown Ale is moving away from Tyneside after 82 years. Heineken, the Dutch brewer and owner of the iconic brew — affectionately nicknamed Dog — is shifting operations from Gateshead to the John Smith’s brewery in Tadcaster, North Yorkshire, as part of a cost-cutting exercise that will save between £13-£14m. While the brand is synonymous with Tyneside, sales in the US now eclipse those in the UK. Exports of the distinctive 550ml bottles with the blue star logo account for about 105m pints a year, while around 55m pints are sold in the UK.

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Kellogg’s to laser-brand individual Corn Flakes in fight against fakes
Kellogg’s is to start branding individual Corn Flakes with the company logo in a bid to protect against imitation products. The food giant plans to burn the Kellogg’s signature on to individual flakes using a laser and will then insert a proportion of these branded flakes into each box. If the system proves successful, it could be used on Kellogg’s other cereal products, including Frosties, Special K and Crunchy Nut.

“No one really grasps how dysfunctional Microsoft has become,” the source continues. “Yes Microsoft did spend half a billion dollars for, as near as anyone can tell, absolutely nothing [ie, Danger]. Not exactly the first time. Asserting that it’s a ridiculous supposition is in no way disproving it.”
On Nov. 9, Germans will celebrate the 20th anniversary of the fall of the Berlin Wall, and many of them will be raising a glass of the country’s most popular sparkling wine, Rotkaeppchen, as they toast the achievements of 1989. The name means Little Red Riding Hood, and the brand is one of many former German Democratic Republic products that have survived and thrived in a unified Germany, helped along by a wave of nostalgia — or “ostalgie” — for all things associated with its communist past, but maintained in the long term by good old-fashioned capitalist marketing principles.
Regretsy catalogs some of the worst pieces to found on Etsy.com, the online marketplace for would-be craft mavens. Etsy has created an online marketplace for crafty geniuses–small-time makers of beautiful objects who’d otherwise remain unknown. But not everything on Etsy is great. Not by a long-shot. And that’s why there’s Regretsy. Tagline: “Handmade? Looks like you made it with your feet.” Here’s just three of the gems they dug up, and their comments, in italics.
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