Social Media/ OoH: Crandon Wants to be your Facebook Friend

Town Uses Billboard to Promote Facebook Page
“Sadly, no one talks about billboards much any longer”, opines Steve Hall, “So why are we talking about the lowly billboard today? Social media, of course. After all, social media is the only thing anyone cares about these days, right? It’s big news when a billboard is used to promote a Facebook page which is exactly what Northern Wisconson’s Forest County Chamber of Commerce recently did. Located just south of Lakewood on HWY 32, travelers from Milwaukee and Chicago heading north will see the board which carries an invitation from the Crandon Chamber to ‘Become a friend of Crandon’ on Facebook.”

crandon facebook billboard

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Outdoor: Moscow Billboards

Moscow Starts to Tackle Billboard Buildup
A boom in outdoor advertising since the Soviet Union‘s collapse in 1991 has turned Moscow into one of Europe’s largest billboard markets, transforming parts of the city into a Times Square-style patchwork of ads in all shapes and sizes.
The spreading ad clutter, particularly in historic and tourist districts, embarrasses many Muscovites. Even the local ad industry generally agrees that the rapid proliferation of billboards in recent years has diluted the effectiveness of its messages. And many industry executives would prefer to find a better balance.


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