Security should have been better, but advertising also helped kill a temporary worker at Wal-Mart, according to a lawsuit filed by the estate and relatives of the 34-year-old man trampled by a pre-dawn Black Friday crowd at a Valley Stream, N.Y., store.At least one local police official and one retail marketing consultant also argue that Black Friday marketing and merchandising practices need to change in the wake of the incident.
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1st) and Cyber Monday Two (December 8th) may command a greater share of online sales than they have in years past.
This increases the importance of search marketing for retailers, according to Performics, writes Retailer Daily. The firm analyzed its annual Cyber Mondays data, which have shown a weekly online sales spike on Mondays throughout the holiday season for more than five years.
Cyber Monday accounted for $846 million in online spending, up 15% from last year – and the second-highest amount spent in online retail since the $881 million spent on Green Monday 2007, according to comScore, writes Retailer Daily.