Agencies: Mother Goes Regional, RGA Lays Off

The establishment of Mother Productions will extend their NBC creative partnership further. The new arm will have a staff of 12-15, including writers, motion designers, editors, producers and others, and will also draw from the agency’s existing talent pool. It will orchestrate everything from station brand ID and promos to digital efforts and ads, while also creating locally-based content and relationships. “For us, it’s exciting to have a client in 10 of the largest markets across the U.S,” said Andy Deitchman. “We get that much more ingrained in those communities. We’ll explore what the best solutions are to connect across all platforms. Maybe it’s finding a great blogger who lives in that community who becomes an on-air personality. It’s creating things for people to feel more connected to their community.”
andy deitchman
A disgruntled RGA ex-staffer writes: “Unlike most advertising-related copy, this is actually true. It’s not my opinion of what happened, back-of-the-box puffery or an attempt at advertising fan fiction, this crap happened. I hope anyone who stumbles on this site and reads this enjoys it as much as I did living it.”
really giant assholes
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Microsoft’s Photoshop Fiasco

Oh Dear. A lot of global marketing is about translating a single idea for dozens of markets. But these days local executions don’t stay local for long, especially if they offer bloggers a chance to embarrass a multinational brand. Microsoft learned this last week, when blogs and mainstream media alike seized upon an image from Microsoft’s Polish business website featuring a clumsy Photoshop job that turned a black man white. The original image appeared on Microsoft’s U.S. website and featured an Asian man, the black man and a white woman sitting around a conference table. On the Polish website, the same photo appeared with a white man’s head pasted over the black man — if you look [not even] closely, the black man’s hand is still there –apparently because of Poland‘s homogenous population. While Microsoft has since apologized and taken down the photo, evidence of the racially insensitive gaffe remains on major news sites such as the BBC and ABC, and countless blogs.
microsoft racist
I think Ford did this in Poland also in 1996?

Read the same article elsewhere:

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Crispin goes Beta.

I just came across Crispin’s aggregator site via a visit logged on my own modest blog. The perplexingly-bewigged Bogusky refers to the new site as a “giant fishing net”.  Interestingly one of the blogs aggregated was entitled “Why I Fucking Hate Crispin So Much”. (He didn’t really, as it turned out)
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Blogs v LGBT, Pay As You Want, Tiny Chat, Cardboard Gadgets

More than half (55%) of gay and lesbian respondents in a recent survey by Harris Interactive report that they read some type of blog – compared with only 38% of heterosexuals – and also are more likely to use popular social networking sites and microblogging tool Twitter.
apple rainbow
If magazines, restaurants and hotels can turn to pay-as-you-want pricing schemes to help them survive the recession, why not an ad agency? Sure enough, Agency Nil offers a variety of freelance branding, media and advertising services without any set price, leaving it instead up to clients to decide how much to pay.
Easy way of creating a video chat

Cardboard Gadgets
British designer Kyle Bean has created this impressive set of cardboard sculptures as a statement on the environmental impact of constantly upgrading to the newest tech gear.

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Social Media: Kmart Bloggers, Carrotmob, vLane.com

Kmart Enlists Bloggers For Social Net Campaign
A sponsored social networking campaign enlisting the help of six well-known bloggers is yielding big buzz for Kmart and encouraging consumers to give the retailer another look during the critical holiday season. Kmart gave each of six influential bloggers a $500 gift certificate to go on a shopping spree in the store and then blog about their shopping experiences in any way they saw fit (no censorship). The bloggers clearly disclosed this sponsored arrangement in their respective postings. In addition, Kmart is sponsoring a contest in which one community member from each of the six blogs will win a $500 gift certificate to go on a Kmart shopping spree.

k-mart sign cool

Carrotmob’s Reverse Boycott Helps Brooklyn Hardware Store Go Green
Yesterday the global volunteer group Carrotmob held its first reverse boycott event in the Brooklyn neighborhood Park Slope at family-owned Tarzian Hardware. Carrotmob, a global volunteer group, brings together consumers and businesses to benefit the planet. Believing that a little bit of money can elicit a large amount of change, Carrotmob uses the “carrot” of consumer purchasing power to entice businesses to become more green.

vLane.com: Social Car Shopping
“Find the right car for you! Discover which vehicles meet your needs. Compare cars side-by-side See which one is best for you. Ask a question Get trusted advice from your friends. Review your car Let others know what you think. # Search local classifieds Find cars for sale in your area.”

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Social Media: Super List, Master List

Super List – Social Media Case Studies
A great way to get ideas for how your organization or clients can use social media is to find out what others are doing. Here are 18 sites below (and one book) that will get you started.

social_media_graph
Master List ‎ – A Wiki of Social Media Marketing Examples‎
Peter Kim has made an incredibly useful wiki listing examples of marketers using social media

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