Blue Moon Beer “Artfully Crafting” Billboards

I am always a bit of a sucker for out of home “installations” or “ambient” media (call it what you will). It seems that Blue Moon Beer are playing up their art affiliations and “Artfully Crafted” tagline with this Manhattan billboard, cunningly designed to look like a brick wall adorned with paintings. The frames are real and look to have been stuck on over the bill. I wonder if they picked the odd location (28th/ Broadway next to the subway) to be at street level?

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Let’s not forget that Blue Moon is not only beloved of artists, but also policemen (as served at the recent Beer Summit).

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Alcohol: American Craft Brewers Disappointed By Beer Summit. Blue Moon Gets Boost.

Magic Hat disappointed by “beer summit”
Some American craft brewers seemed to have missed the point somewhat and are angry over the choice of beers sampled in the “beer summit” hosted by President Obama in the White House Rose Garden in Washington DC last week.

beersummit

Obama: Bud Light (American, 4.2% alcohol)
Biden: Bucklers (Netherlands, 0.5% alcohol)
Gates: Sam Adams Light (American, 4.0% alcohol)
Crowley: Blue Moon (Canadian, 3.2% alcohol).
I imagine it was a great booster for Blue Moon in particular ( the only beer this blogger had never heard of). Here is the spike in blog mentions:
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The police officer at the center of a national dispute over race and law enforcement says a much-anticipated meeting at the White House was productive and all parties are looking forward. Cambridge, Mass., police Sgt. James Crowley spoke after meeting with President Barack Obama and Harvard professor Henry Louis Gates Jr., along with Vice President Joe Biden. Crowley described himself and Gates as “two gentlemen who agreed to disagree” about the confrontation that led to Gates’ arrest. He said that the conversation centered on moving forward, not reliving the events of the past two weeks, and that they plan more meetings.
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