People: Dave Nottoli

Dave Nottoli Takes Over as Head of Account Planning at Digitas Boston
Digitas announced that Dave Nottoli has joined the agency’s Boston office as SVP/head of account planning. Before signing on with Digitas, Nottoli spent a number of years as a senior planner at Wieden + Kennedy before taking on planning director jobs at Lowe and BBH New York as well as co-founding planning network Open Intelligence Agency. Nottoli–who lists “understanding context” and “developing tight and differentiated strategies” among his strengths on LinkedIn–replaces Chris England, who moved to Digitas London to take on the role of global strategic planning director.

I worked with Dave at Fallon and he’s great!

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    Research: Measuring Emotion, Passion

    At Boston’s Innerscope Research, researchers routinely outfit television watchers in a T-shirt-and-vest combination that measures perspiration, breathing, movement, and heart rate. On top of that, they may also monitor how different viewers’ eyes move as ads and programming roll. The whole process is part of a burgeoning movement to determine whether the active emotional responses of what once were believed to be slack-jawed couch potatoes can help some of the nation’s biggest marketers and media outlets figure out whether commercials have an impact. “The whole issue of whether this is research that marketers and advertisers can use in a prudent and productive way has yet to be determined,’’ said Glenn C. Kelley, an associate professor of marketing at Babson College. “I think it’s still way too early in the process.’’
    couch potato
    Comedy Central is touting research that shows that some viewers of late-night hosts Jon Stewart and Stephen Colbert believe they are perceived as “cool” because of their viewing habits. Indeed, research from a “multiengagement study” from Harris Interactive Research shows that fans of rival late-night programs describe fans of the Comedy Central shows as “witty” and “more intelligent,” “friendly” and “fun.”
    stewart colbert
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    Gareth Kay Going To Goodby!

    Goodby Hires Modernista!’s Kay for Digital
    Goodby, Silverstein & Partners has hired Gareth Kay as its new director of digital strategy. Kay is shifting to the San Francisco shop from Modernista!, where he was head of planning. He served at the Boston agency for six years after moving to the U.S. from London, where he worked at Lowe. Kay replaces Hashem Bajwa, who left Goodby in May to join TBWA as part of a clutch of “digital artists” brought in to supercharge its efforts in new media.”

    Good luck Gareth!


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