Crowdsourcing: Isobar’s Fiat Fired Up, Crispin’s Brammo Backfires, Unilever Fires Lowe’s

Fiat is building a consumer-generated car in Brazil, using input gathered through social media to inform everything from the automobile’s design to its marketing communications. Working with Sao Paulo-based AgenciaClick, part of Aegis Group‘s Isobar network of digital agencies, Fiat started a website this month requesting ideas for the work-in-progress Fiat Mio. “We’re inviting Brazilian consumers to invent the concept car that Fiat will exhibit in the Salao do Automovel, Sao Paulo’s auto show, in October 2010,” said Abel Reis, AgenciaClick’s president and chief operating officer.
fiat-mio
Most of Crispin’s clients seem rather pleased to stir up controversy. And this article is proof that their campaigns get attention. But a new company like Brammo can’t be terribly pleased that right out of the gate, they’ve been accused, by association, of being anti-design cheap skates.
crispin porter brammo fail
For some time, marketers have been using ad contests as one-off PR ploys for their brands. Now, Unilever is testing whether crowdsourcing can be a long-term strategy for one of its British brands — and the result could have far-reaching consequences for any number of agencies on the consumer-goods giant’s roster. Just ask Lowe, London, which was recently sacked by Unilever on its Peperami snack brand so that the marketer can run a contest to find ad ideas. Unilever is offering a $10,000 bounty to the winner of a competition to find TV and print ideas for the meat snack popular with schoolchildren.
peperami crowdsourcing
Reblog this post [with Zemanta]

Spontaneity, Muziic, Thwarted Coke, Shrinking Languages

The Spontaneity Strategy
Some deathless prose from my old mate Erik Hanson. “In today’s dynamic media landscape, people are living their lives at the speed of real time. News is expected to be up to the second, friends keep up with each others’ lives online, step by step and hour by hour, and the latest and greatest can change every time you “refresh the page.”

Built by a clever 15-year-old web developer, this program allows users to stream any of the hundreds of thousands of songs available on YouTube directly to PCs (without fiddling with videos), where they can then be organized into an iTunes-like interface. Check it out now before it’s gone, as the site has yet to receive the blessing of Google, record companies, or the various rights holders to the songs.

Chinese Government blocks Coca-Cola’s billion dollar bid
The Chinese government has dealt a blow to Coca-Cola’s ambitions by blocking its $2.5bn (£1.8bn) purchase of drinks company China Huiyuan Juice Group on anti-monopoly grounds. In China, Huiyuan accounts for about 42% of the domestic pure juice market. In a statement the Chinese Ministry of Commerce said the deal would “restrict competition in the drinks market, force consumers to accept products with higher prices and reduce the types of products available”.

AROUND a quarter of the world’s population speaks just three languages: Mandarin, English and Spanish. But out of the 6,700 of the world’s identified languages, nearly 2,500 are deemed at risk according to UNESCO, the UN’s cultural body. The imposition of a colonial language long ago in big countries such as Brazil and America is still endangering the diversity of native tongues. In America, 53 languages have become extinct since 1950, more than in any other country.
languages4gd
Reblog this post [with Zemanta]