Nike Stages a Takeover of Fuel TV for 6.0 Line
To promote its 6.0 line of action-sports gear this month, Nike is establishing a major promotional beachhead on Fuel TV, the News Corp.-owned cable outlet geared towards skaters, surfers and bikers. The deal allows the sportswear company to dominate the network for a set period of time.
Microsoft to Build Retail Stores Right Next to Apple’s?
I think most people in Marketing admire how Apple use their stores to build their brand story. Last winter, Microsoft announced that they’ll be opening retail stores; today, they confirmed that the first ones will be opening this fall. Some of them will apparently be located right next to Apple stores(!) The designs of the store aren’t public yet–but their recent “concept” store on the Redmond campus manages to look exactly like the love child of a Circuit City and a Walgreens.
[This – above – is a joke. That – below – is apparently real]
In the latest twist in the computer wars, Microsoft Chief Operating Officer Kevin Turner
stated publicly yesterday that attorneys for Apple demanded Microsoft pull its “Laptop Hunters” campaign that shows buyers comparing prices between Macs and PCs. And Apple’s keeping quiet on the subject. The campaign, created by Microsoft’s consumer ad agency, Crispin Porter & Bogusky
, began running in March and marked a new ad strategy from the software giant: painting rival Apple as pricey. By some measures, the ads have been successful in boosting Microsoft’s “value perception.”
Microsoft has reported a disappointing 17% slump in revenues as it was hit by competition from Google and Apple and falling demand for new computers. Results for the three months to June saw net profit for the period at $3.1bn (£1.9bn), down by 29% from the same period a year earlier. Revenue came in at $13.1bn, down 17% from a year ago.
Microsoft prepares to emulate Apple with launch of retail chain
has announced plans to open a number of retail stores across the US to showcase its products in an attempt to match the success of Apple’s lucrative branded shops. Microsoft has appointed two former Wal-Mart executives to lead the project — Kevin Turner
, Microsoft’s chief operating officer, and David Porter, currently Dreamworks’ head of product distribution, who has been tasked with assigning store locations.
Playing on the fear and paranoia, surrounding Warner Bros.
has apparently sent out “individually trained black cats onto the streets of London wearing branded cat clothing bearing the title of the video game.” Blimey.
The Foreign Office
is to fund a television advertising campaign in Pakistan to get across the message that Britain is not “anti-Islamic.” According to the Guardian, the £400,000 campaign, titled ‘I am the west’, will feature a number of prominent British Muslims including communities minister Sadiq Khan and run for three months.
Seth Godin is running an alternative MBA program that has, at its heart, a new vision of learning about being a businessperson. Nine participants are currently learning about entrepreneurship, freelancing and marketing in a practical, real world apprenticeship with Godin rather than going the traditional business school route. You can follow the group at the excellent SAMBA (Six Month MBA) blog, where they’ve recently come up with 999 new business ideas. The list is a testament to creative thinking that can act as a great catalyst for developing your own brilliant new ideas.