Magic Hat disappointed by “beer summit”
Some American craft brewers seemed to have missed the point somewhat and are angry over the choice of beers sampled in the “beer summit” hosted by President Obama in the White House Rose Garden in Washington DC last week.
Obama: Bud Light
(American, 4.2% alcohol)
Biden: Bucklers (Netherlands
, 0.5% alcohol)
Gates: Sam Adams Light (American, 4.0% alcohol)
Crowley: Blue Moon
(Canadian, 3.2% alcohol).
I imagine it was a great booster for Blue Moon
in particular ( the only beer this blogger had never heard of). Here is the spike in blog mentions:
The police officer at the center of a national dispute over race and law enforcement says a much-anticipated meeting at the White House was productive and all parties are looking forward. Cambridge, Mass., police Sgt. James Crowley spoke after meeting with President Barack Obama and Harvard professor Henry Louis Gates Jr., along with Vice President Joe Biden. Crowley described himself and Gates as “two gentlemen who agreed to disagree” about the confrontation that led to Gates’ arrest. He said that the conversation centered on moving forward, not reliving the events of the past two weeks, and that they plan more meetings.
There has been a lot of buzz about how for the first time Superbowl ads will be less about warm fuzzy feelings and more about generating direct response ….
Over the years, it has been called the Ad Bowl, the Bud Bowl and the Buzz Bowl. Super Bowl
XLIII on Sunday will probably go down as the Hard-Sell Bowl.As the economy soured, advertisers began crafting a hard-sell approach to their game ads, and the results will be on display Sunday. They offer a stark contrast to the slapstick of Budweiser
‘s flatulent horse and Electronic Data Systems
‘ Herding Cats branding ad that in past years tended to soft-peddle products and services.
For television viewers, the Super Bowl offers an annual midwinter spectacle. On Sunday, in addition to a football game and a halftime show, they can watch Madison Avenue
try to walk a tightrope. The advertisers, which are spending up to $3 million for each 30-second commercial during Super Bowl XLIII, have a tricky task before them. They must figure out the right way to speak to consumers worried about the wretched economy while at the same time not ignore the long-standing appeal of Super Bowl Sunday as a night of escapist fare.
Determined to get their money’s worth, many of Super Sunday
‘s advertisers have been using pre-game Web efforts to rev up anticipatory interest in the commercials. But the process works in the other direction, too, according to a survey conducted last week for advertising/marketing/consulting firm Hanon McKendry. Thirty percent of respondents who plan to watch the game said seeing the telecast’s commercials makes them more likely to visit an advertiser’s Web site.
Anheuser-Busch will have the only beer ads in the Feb. 1 Super Bowl, but rival MillerCoors plans a counterattack of TV and Web ads that make fun of such free spending, as well as a one-second stunt ad airing on local stations during the game. The pregame TV ads for Miller High Life start Jan. 26 and will tweak advertisers paying NBC $3 million — $100,000 a second — for a 30-second ad in the game. The ads will feature actor Windell Middlebrooks, the Miller High Life deliveryman in ads, and the timing is aimed at boosting sales for Super Sunday. “If we want people to drink our beer watching the big game, then we have to advertise before the big game,” says Andy England, chief marketing officer at MillerCoors.
Today is the big day. The day that the most influential and inspiring figure of our generation takes the oath to be the 44th president of the United States of America. A truly historical moment — not only for President Obama’s race, but also for the importance of his decision-making during the greatest economic crisis since the Great Depression. While a record 69 million registered voters came out on Election Day and “Baracked the Vote” for Sen. Obama, how many people will watch? More than any other TV program in our lifetime.