Brands: Google ousts Coke, BK serves Starbucks, Coronation Street extensions

Google Ousts Coke as World’s Second-Most Valuable Brand
Google has become the world’s second-most valuable brand, just behind Wal-Mart, having ousted Coca-Cola from the No. 2 spot, according to analysts Brand Finance. Google jumped from No. 5 last year to No. 2 in this year’s Brand Finance evaluation.
Coca-Cola lost to Google, falling to the No. 3 spot, in part because the soft drink is not as powerful in developing countries as it used to be, writes Metro. “Coke is on a long term decline unless it can reinvent itself,” David Haigh, chief executive of Brand Finance, says.Wal-Mart has a brand value of $41.4 billion, followed by Google with $36.2 billion and Coca-Cola with $34.8 billion, writes MediaBuyerPlanner.

By September, Seattle’s Best coffee (owned by Starbucks) will be served at 7,250 Burger King restaurants in the US. (OK so not actually Starbucks, but I had a headline to think about. Well done for makimg it this far down the page). The 100% Arabica bean coffee will replace the current BK Joe offerings, and will range in price from $1 to $2.79 with the option to add vanilla, mocha flavors or whipped toppings. BK’s move recognizes the importance of coffee to restaurant menus of every kind, including fast food’s, particularly in light of McDonald’s McCafe concept. It also signals expansion of the Seattle’s Best brand as one part of Starbucks’ future growth strategy – in light of its advantageous mass appeal. Seattle’s Best also inked a deal this past September with Subway, serving its coffee at 9,000 Subway restaurants in the US and Canada.

Burger King To Partner With Starbucks’ (BKC, SBUX, MCD) (benzinga.com)
Burger King Revamps Coffee, Eyes Menu Rehab (abcnews.go.com)
Seattle’s Best Coffee Coming to Burger King (friendseat.com)
Burger King to team up with Seattle’s Best (money.cnn.com)
Starbucks’ Seattle’s Best Coffee brand partners with Burger King (seattletimes.nwsource.com)
Burger King to start offering Seattle’s Best Coffee drinks (seattletimes.nwsource.com)
Burger King revamps coffee, eyes menu rehab (sfgate.com)
New Burger King Menu Features Starbucks Coffee, More Breakfast Options (huffingtonpost.com)

Retailers will be stocking Cor onation Street-branded products to mark the 50th anniversary of the ITV soap. From next month, fans will be able to play a Nintendo Wii game featuring their favourite characters. They will also be able to tuck in to Corrie-branded food. Holland’s Pies is launching Betty’s Hot Pots, named after veteran barmaid character Betty Turpin‘s pies, which will be sold in supermarkets.
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Burger King’s Football Sponsorship

At first glance, Getafe’s new football kit is seemingly normal, even dull…
getafe1
But Burger King’s sponsorship deal isn’t limited to just the front of the shirt…the Burger King himself makes an impressive appearance in this great bit of branding that demonstrate’s an understanding of Football culture…
getafe2
Thanks to Nicola
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IKEA Jacking, Obama Titanium, Billy Mays

IKEA Japan generated (a few months ago) some powerful buzz through a hell of a “train jacking”* ad campaign. Instead of putting their ads to posters & other traditional media, they decide to remodel some train’s interior. Advertising through a genuine brand experience. * In Japanese advertising parlance, a “jacking” occurs when an advertiser purchases a substantial portion of all of the ad space available in a particular medium or within a geographic area (the term “jacking” is derived from the English word “hijack”). Most commonly it’s seen on trains, when advertisers buy out the entirety of ad slots inside the cars, and often have tailor-made graphics or billboard-like posters placed on the exteriors too.
IKEA Japan
In a Cannes first, the Obama for America presidential campaign, created by the Obama for America team, scooped the Grand Prix in both the Integrated and Titanium categories. The Titanium category, which seeks to celebrate ideas that create a movement, also saw Crispin Porter & Bogusky, Bartle Bogle Hegarty New York and Droga5 scoop Titanium Lions for their Burger King, Oasis “dig out your soul” and “great schlep” campaigns respectively.
Cannes Swept by PR, Integrated, Internet Winners
In a clear admission that the age of interruption is over, the most coveted prize at the Cannes ad festival went to an ad that wasn’t made for TV, while a PR campaign broke the record for winning the most Grand Prix in a single festival.
Legendary pitchman Billy Mays, who turned high-volume TV ads for products such as OxiClean and Mighty Putty into pop celebrity and fortune, was found dead early this morning in his home at 50. The cause of death remains unclear. Mr. Mays, who was also a star of the Discovery Network TV show “Pitchmen,” was found unresponsive by his wife on Sunday morning at his Tampa, Fla., home, and a fire rescue crew pronounced him dead at 7:45 a.m.


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Newspapers: Likely to Fold or Trying to Reinvent … Charging

In response to the the worsening plight of the newspaper industry – including newspaper closures, bankruptcies and cutbacks, 24/7 Wall Street has predicted which 10 newspapers will be the next to fold (or go all-digital)
citizen kane
A big newspaper company wants to give you news the way Burger King makes hamburgers: your way. MediaNews Group, the nation’s fourth-largest newspaper chain, said it would test a customized newspaper service this summer at The Los Angeles Daily News, one of the 54 dailies owned by the company. The service, which allows readers to pick and choose only the stories that interest them, is among the many maneuvers that newspapers across the country are making to respond to the changes the Internet has wrought on their businesses.
Independent and Times mull plans to charge for online content
The Independent and The Times are reportedly considering introducing paid-for content on their websites. Gavin O’Reilly, the new chief executive of Independent News & Media, owner of The Independent, said that although he had not formalised any plans, he was looking at paid-for offerings on INM’s websites, according to a report in The Telegraph.
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That’s So Obama, Twitter Brands, Duffel Coat, PI&C, Starbucks v Oprah, Obama v Atari, Shiner, Audi

New Slang
Each year ushers in a bevy of new words you might hear and may even want to use (though you may choose to do so sparingly). 2009 ushers in a vocabulary inspired by pop culture and technology, and here are a few of the favorites heard from the streets, our bloggers, and Gen Ys who know…

My top vote?

Obama/Not Obama
adj. London street reporters proclaim that our new President has become synonymous with “cool”
“Yeah, that is so Obama!”

obama-shark-oops-too-cool

40 of the Best Twitter Brands and the People Behind Them
Mashable highlights the 40 best brand accounts on Twitter — including Ford, Jet Blue, Hertz and Home Depot — and the people behind them. Well, behind 38 of them. The only two identities Mashable doesn’t get to the bottom of are of the people behind the Burger King and Popeyes Chicken accounts. That is, if the Popeyes Twitterer is indeed a person. The BK Twitterer goes by “King,” but as Popeyes VP-Communications and PR Alicia Thompson told Mashable’s Jennifer Van Grove, “The author of the Twitter character is too chicken to share his real identity.” She added that he or she (or it) sees Twitter, “as a way to stay abreast of what our consumers are up to, and to get a leg up on the competition.” Groan.

The Duffel Coat Crosses The Atlantic
Say it ain’t so! If you wore a duffel coat in my day complete strangers would come up and take the piss!

PI&C Collective Adds Wilmot
Senior creative Logan Wilmot has become a partner at Domenico Vitale’s new strategic and creative collective here known as People Ideas & Culture. Wilmot joins as co-founder and chief idea architect — the same titles that Vitale holds. He’ll be based in London and lead creative efforts at the new shop. “Logan’s unique experience, coupled with his leading our European presence, further proves our commitment to this new era in global communications,” said Vitale. PI&C will offer clients access to a pool of talent in advertising, fashion, music, content and Web creation, blogging, events and public relations. Some of it will be in-house, but PI&C will also tap outsiders when needed. PI&C will partner with New York design shop Bond to service clients. Bond, headed by director of design Joe Doucet, has taken a minority stake in PI&C and PI&C, led by chief idea architect Vitale, has taken a minority stake in Bond. The new operation opened this month.

Starbucks’ Volunteer Push Gets Boost From ‘Oprah Effect’
Starbucks’ campaign to promote volunteerism (and store traffic) got a huge bump today from no less than Oprah Winfrey — and by extension, Barack Obama. The talk-show host talked up the java giant’s “I’m In” campaign, which encourages consumers to pledge five hours of community service before the end of the year. Those who commit to doing so at Starbucks between now and Sunday will be rewarded with a free coffee.

Obama Staff Arrives to White House Stuck in Dark Ages of Technology
After running “the most technologically savvy presidential campaign in history,” President Obama’s staffers encountered “a jumble of disconnected phone lines, old computer software, and security regulations forbidding outside e-mail accounts” on their first day at their new jobs. “It is kind of like going from an Xbox to an Atari,” said Obama spokesman Bill Burton.

Shiner Beats Heinie
The idea came from McGarrah Jessee, Shiner Bock’s agency, which is in Austin, (near Shiner, home of the annual three-day Austin City Limits festival). The festival is sponsored by Heineken, and for those three days only Heineken and a few other are sold. “We were trying to think of inexpensive and cool ways to get into that arena,” says McGarrah’s Beau Hanson. What they came up with were koozies, or can coolers, and they produced 10,000 of them. The koozies looked exactly like cans of Shiner. So when a koozie was slipped over a can of another brand it would look as though that person was drinking a Shiner Bock. As patrons entered the festival, people from the agency were there handing them koozies. “People love koozies, especially when they’re free. They were gone in like four minutes, giant boxes, thousands. ” Standing back, looking at the entire crowd, it looked to the whole world like a lot of people were drinking Shiner Bock.

Audi Pre-Roll Ad has 70 Million Views
Audi, as the exclusive sponsor of the live webcast of Obama Inauguration CBSNews.com, MSNBC.com, ABCNews.com and the WashingtonPost.com, had expected 30 million views of its pre-roll advertisement titled “Progress.” Beet.TV has been told by a spokesperson for Audi USA that the pre-roll has been watched nearly 70 million times. Here’s the breakdown of views of the ad on the various sites provided by Audi: ABCNews.com, 15.9 million, CBSNews.com, 11.4 million; MSNBC.com, 16.3 million;The WashingtonPost, 14 million; Slate, 9 million and the Atlantic.com, 1.7 million.

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Facebook Whopper Sacrifice (and Whopper Virgins)

A lot of peole have written about the Facebook WHOPPER® Sacrifice … “What would you do for a free WHOPPER(r)? Would you insult an elected official? Would you do a naked handstand? Would you go so far as to turn your back on friendship? Install WHOPPER(r) Sacrifice on your Facebook profile and we’ll reward you with a free flame-broiled WHOPPER(r) Sandwich when you sacrifice 10 of your friends*.”

whopper-sacrifice

My take? I think Crispin definitely produce a mixed bag of creativity – and for every Subservient Chicken/ whatever there are nine things you never hear about – but this one gets my vote. Brilliant!

And some news just in: their Whopper Virgin effort – which I liked less – also seems to have done pretty well …

Burger King‘s recent “Whopper Virgins” campaign is on track to replicate the online success of the fast feeder’s earlier viral success “Whopper Freakout,” but its impact on sales remains to be seen. The documentary-style video, courtesy of ad agency Crispin Porter & Bogusky, appears to be breaking through the clutter. According to ComScore, Whoppervirgins.com had 242,000 unique visitors in December. By comparison, Whopperfreakout.com had 250,000 visitors during its first month, December 2007.
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Brand Extension: Burger King

Ah … I think I smell the work of Crispin. Is this a bit pointless? That said I should add that I am slightly jealous. I never succeeded in persuading a client to create a spoofy brand extension (Brawny check shirt anyone?).
burger_king_whopper_combo

Burger King Fails With BK Boxers
Of Burger King Boxers’ inclusion on TippingSprung’s Best Innovations & Worst Line Extensions survey, Laura Ries told BrandWeek, “While people love the Whopper, they don’t want to parade around in underwear that says, ‘This is where my big, fat ass came from.'” According to the survey, 45.5 percent thought the Burger King underwear line extension was the single most inappropriate line extension. Also topping the list were Kellogg’s hip-hop street wear and Kanye West’s travel site.

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