“Glen Rossie has a tremendous whisky heritage and as we approach its 200th anniversary in 2014 we want to turn it into a global brand,” said David Birchall, chief executive of The Brand Cellar. Rossi signed up to become the face of the brand earlier this year, with Birchall claiming the rock legend can improve Glen Rossie’s success in overseas markets: “As ‘front man’ for the Glen Rossie brand, we believe he can help us reinvigorate sales not just in the UK but, as someone who has sold 118m records worldwide, overseas too.”
German Execs Win Rights to Best Beer Name Ever
An Upper Austrian village called Fucking, is the inspiration for a new beer called Fucking Hell. Yes, the common English term for surprise and/or frustration is now a brand name thanks to a German firm which has been granted permission by the European Union’s Trade Marks and Designs Registration Office to brew beer and produce clothing under the name.
A certain US soft drinks giant may disagree, but Bolivia has come up with a fizzy beverage it says is the real thing: Coca Colla. The drink, made from the coca leaf and named after the indigenous Colla people from Bolivia’s highlands, went on sale this week across the South American country. It is black, sweet and comes in a bottle with a red label – but similarities to Coca-Cola
end there. One is a symbol of US-led globalisation and corporate might; the other could be considered a socialist-tinged affront to western imperialism. The first batch of 12,000 bottles, priced about $1.50 (96p) for half a litre, were distributed in the capital, La Paz, as well as Santa Cruz and Cochabamba. The familiar-sounding name and packaging may rile the Atlanta-based soft drinks manufacturer, but Coca Colla could also cause groans in Washington.
Steven Grasse Does His Own Thing, or at least that’s what Piers thinks. At the recent PSFK New York Conference, (self described) “maverick creator-entrepreneur” Steven Grasse closed out the day’s discussions with a spirited talk about his journey from “disgruntled ad man to revolutionary businessman”. He spoke candidly about his inspirations, trials and tribulations, and his passion for living a life driven by art, authenticity, and conscience.
I have been an admirer of Mr Grasse’s work for some time, since seeing him and his team (from Giro as it used to be called) present credentials to my then-client Virgin Mobile. I had been particularly impressed with their Camel Lounges and work with Sailor Jerry. I later learned he invented one of my favorite drinks (Hendricks Gin). Such is the esteem in which I hold Mr Grasse I can (almost) forgive his rather strange views on English people…
The Latest Top 5 Package Designs From The Dieline
The Dieline’s Latest top 5 Package Designs, as voted on by Dieline readers over the past week. More packaging inspiration on TheDieline.com.
I love second hand book shops, and I am also a fan of graphic tees (depasse I know). That’s why I was intrigued by Out of Print Clothing.
With Out of Print Clothing, you can proudly wear some of the world’s great books. Each tee-shirt depicts an iconic or out-of-print book cover ranging from classic to long forgotten covers, yet all are strong images that speak for themselves. (Reminds me of the various Penguin artifacts I own). The company works closely with artists, authors and publishers to license the content that ends up in their collections. Like a well-read book, each shirt’s quality is made to feel soft and worn.
Out of Print T-Shirts (coolhunting.com)
Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Having christened their share of Internet phenoms, the good folks at Catchword decided to looked back to identify the 10 biggest dot-com naming trends—and their best and worst examples.
A report this month from the US Bureau of Labor Statistics (BLS) predicts that department stores, newspaper publishing and the postal service are among the top 10 industries in the US headed for extinction, while management, scientific and technical consulting, employment services, full-service restaurants and a range of healthcare-related service industries will experience the most wage and salary employment growth by 2018.
Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art
As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental. From the economy’s influence on the burgeoning “do-it-yourself” culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit (via MarketingCharts) have put together the following list of top digital marketing trends they believe will play out in the year ahead.
2010: The Year of the Good Idea
Judy Franks believes that if the industry can begin to look at the media landscape as a whole and less at its parts, and understand the ways in which it is changing, 2010 can still be the “year of the good idea.”
If you have to be afraid of something, then fear mediocrity. Some very well written and inspiring advice from Alex Bogusky. Based on a conversation with what sounds like Ari Merkin, he also outlines some of his precepts for success in new business.
1. Tell other people your dreams.
2. The clients you currently have are your true new business machine
3. Find some real passion in the building for the business or take a pass on it.
4. Don’t model yourself after other agencies. Stop stealing all the decks from other shops to find a great pitch.
I am definitely a fan of Crispin (who ain’t?) and while I haven’t always agreed with all Mr Bogusky’s opinions, this really struck a chord.
Fiat is building a consumer-generated car in Brazil, using input gathered through social media to inform everything from the automobile’s design to its marketing communications. Working with Sao Paulo
-based AgenciaClick, part of Aegis Group
network of digital agencies, Fiat started a website this month requesting ideas for the work-in-progress Fiat Mio. “We’re inviting Brazilian consumers to invent the concept car that Fiat will exhibit in the Salao do Automovel, Sao Paulo’s auto show, in October 2010,” said Abel Reis, AgenciaClick’s president and chief operating officer.
Most of Crispin’s clients seem rather pleased to stir up controversy. And this article is proof that their campaigns get attention. But a new company like Brammo can’t be terribly pleased that right out of the gate, they’ve been accused, by association, of being anti-design cheap skates.
For some time, marketers have been using ad contests as one-off PR ploys for their brands. Now, Unilever
is testing whether crowdsourcing can be a long-term strategy for one of its British brands — and the result could have far-reaching consequences for any number of agencies on the consumer-goods giant’s roster. Just ask Lowe, London, which was recently sacked by Unilever on its Peperami snack brand so that the marketer can run a contest to find ad ideas. Unilever is offering a $10,000 bounty to the winner of a competition to find TV and print ideas for the meat snack popular with schoolchildren.
Pubs Become Delivery Centers
British brewery and pub chain Scottish & Newcastle are testing a scheme with the British post office that will see pubs used as delivery centers. The UseYourLocal service lets packages get redirected when the Post Office can’t deliver. It’s part of a scheme that aims to out the pub back into the community by offering more relevant services than keeping 17 year olds occupied on a Friday night. Springwise reports that about 500 pubs have joined the scheme.
I am a closet fan of packaging, and read on PSFK that Perrier seems to be making a comment on our age of digital conversation. They have released a new short-run packaging developed by HartlandVilla, a graphic studio based in Paris. Each product is wrapped in packaging that has bubbles of conversation. Qui en savait?
The documentary “Beer Wars,” about how small craft companies like Dogfish are struggling against the machinations of big brewers, has its premiere at the Bell House tonight. Stop by for the screening and a tasting courtesy of Stone Brewing Co., Smuttynose and more, and learn why “angry beer” is better.