Social Media: Kmart Bloggers, Carrotmob,

Kmart Enlists Bloggers For Social Net Campaign
A sponsored social networking campaign enlisting the help of six well-known bloggers is yielding big buzz for Kmart and encouraging consumers to give the retailer another look during the critical holiday season. Kmart gave each of six influential bloggers a $500 gift certificate to go on a shopping spree in the store and then blog about their shopping experiences in any way they saw fit (no censorship). The bloggers clearly disclosed this sponsored arrangement in their respective postings. In addition, Kmart is sponsoring a contest in which one community member from each of the six blogs will win a $500 gift certificate to go on a Kmart shopping spree.

k-mart sign cool

Carrotmob’s Reverse Boycott Helps Brooklyn Hardware Store Go Green
Yesterday the global volunteer group Carrotmob held its first reverse boycott event in the Brooklyn neighborhood Park Slope at family-owned Tarzian Hardware. Carrotmob, a global volunteer group, brings together consumers and businesses to benefit the planet. Believing that a little bit of money can elicit a large amount of change, Carrotmob uses the “carrot” of consumer purchasing power to entice businesses to become more green. Social Car Shopping
“Find the right car for you! Discover which vehicles meet your needs. Compare cars side-by-side See which one is best for you. Ask a question Get trusted advice from your friends. Review your car Let others know what you think. # Search local classifieds Find cars for sale in your area.”

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